Freshly Pressed Design.
By MODintelechy / Design
Has anyone else noticed the major influx of letterpress use this year? No longer just for custom invites, it’s being used for all sorts of interesting design. Including these, Letterpress Coasters. What?! Yes that’s right, that’s quite an indulgence for something that’ll be destroyed after one use. But we have to admit as design junkies,…
Blogger Spotlight: Style Notes
By MODintelechy / Uncategorized
If you’ve been following MOD for a while you know that we love to talk about events. They’re definitely a favorite marketing initiative for both their ability to build better relationships with {potential} clients and media outlets alike. And the most important part of business event planning is choosing an appropriate theme to match the…
Flashes of Ads
By MODintelechy / Marketing
Feeling a little squinty after looking at that bright sunlight? If you closed your eyes after staring at it, it’d make quite an impression, leaving you with a momentary replica of the light behind your lids. That’s exactly the trick BMW used in a recent advert to flash the logo in viewer’s eyes, but in…
This & That
By MODintelechy / Agency Culture, Design
{Drumroll please…} We’re adding a little spice to your weekend with the introduction of a fun friday series called “This & That” Check back every week to get a dash of everything that inspired our work that week, that made us smile, or simply made us say ohhhh LOVE!
Branding: Laying the foundation
By MODintelechy / Marketing
Anyone in advertising will tell you that a strong brand image is far more important than a strong product. (hopefully you have both, but there’s unfortunately often more emphasis placed on the brand’s image than the product’s) That’s why developing and building a brand is such an arduous task sometimes. And building that brand equity…
Effective Event Marketing
By MODintelechy / Marketing
When thinking about “what comes next” in a company’s marketing mix, one of the most overlooked marketing initiatives is an event. It’s true. Many tend to disregard an event’s ability to be an appropriate tool for engaging their target market. That’s why we want to encourage you to take a second look and supplement your…
A Pantone Perfect Fall
By MODintelechy / Design
These are the official Pantone colors of Fall 2010… Ever wonder what some of these names mean? We’ve got the lineup! Now that you know what they are, how will you incorporate a touch of fall colors in your designs this season??
What All Brands Crave
By MODintelechy / Marketing
It’s that elusive “Buzz” It’s a disease of groupthink filtering down from the big wigs of corporate America to your neighbor who just started his own business out of his basement, Like word vomit these “brilliant” ideas keep spilling out of us…”Let’s use social media! We need to create hype! I know, we’ll start a…
You don’t have to be earth-shattering; The art of the blog.
By MODintelechy / Marketing, Technology
One of the biggest challenges bloggers face is often the stress of picking a topic to blog about. Seems strange, given the reason you blog is because you have something to say. But sometimes it’s easy to fall into the grips of anxiety, fretting over your post topics for days even weeks because what you…
Create, See, Scan: QR Codes
By MODintelechy / Technology
QR Codes are “all the rage” right now. You may have seen these more than 2 years ago if you were in Japan, as that’s when they first became widespread there. Now, however the US has finally gotten the hint. And these scan able digital codes are EVERYWHERE. Well, all over the publishing world anyway….
American Graphic Design Awards
By MODintelechy / Agency Culture, Design
The results are in! We were so excited to find out this week that we’ve been honored with SEVEN awards from Graphic Design USA!! Curious which pieces were the winners? Check them out below…
Advice to a young design student
By MODintelechy / Uncategorized
This week our fearless leader, Maria, will be returning to her alma mater to offer some of the wisdom she’s gained since graduating. In anticipation of this event, we felt it only fair to offer you all the first glimpse at what she’ll be discussing. So today we’re putting her in the hot seat and…
Improve your communication with one word
By MODintelechy / Marketing
You may recall a promise to revisit this topic of effective communication last week, Well today it’s here! What is this one magical word that instantly improves conversations? LISTEN. (Apologies if the photo threw you off, but no, the word is not awkward. In fact, awkwardness is an instant conversation killer, so that’s definitely not…
Drumroll Please
By MODintelechy / Agency Culture
The results are in! For what? Austin Chronicle’s “Best of Austin” 2010 Congratulations to our friends at Mandarin Flower Co for the “Most Fabulous Floral Arrangements”!! The Review: “Sumptuous calla lilies become tutu chandeliers for the ballet fete! Lavish orchids for the Hispana Leadership Summit gala! Bamboo and ginger for the Austin Bar Association’s gala!…
3 Steps to Killer Design.
By MODintelechy / Design
Inspired by Penguin Books cover designer Coralie Bickford-Smith‘s “motivational” poster [yes we know there’s no picture here…don’t worry, keep reading on and you’ll see it soon ;)], we thought we’d talk about three ways to ensure you’re developing phenomenal designs. To create something meaningful, keep in mind 3 BIG ideas. Have a Plan Look for…
Don’t Miss a Beat
By MODintelechy / Uncategorized
With summer finally starting to chill out a bit (or did we just dream that it was in the 80s last week??) people are starting to come out of hibernation. Is it odd that in the south we hibernate through the heat not the cold? Anyway, with this influx of people out around town, we…
The Importance of Being a "Team Player"
By MODintelechy / Uncategorized
AIGA had a great post last week about the necessity of getting along with your team as an essential function of a good designer. In fact, having been labeled as someone who CAN’T get along with others can throw your experience and career potential in the trash… “When a person is vetted for a new…
Boosting Creative Energy
By MODintelechy / Uncategorized
It’s the end of the week, and the anticipation of weekend plans has everyone abuzz around the office. At first we thought it was just us, but a Health.com study confirms it…this anticipation of a mental break actually helps us work better. It’s like we’re adrenaline junkies and every hour has us working more intensely…