Cross Promotion or Marketing Mutualism?

Written by MODintelechy / Blog

“Is this an ad for headphones?” “Who’s the guy with the beard?” “Wow this is long.” “Oh it’s definitely an ad for headphones.” “Maybe speakers?” “Ohhhhhh.” This was my chain of thought as I watched the mac daddy of all cross promotion that was Jay Z’s Samsung Galaxy commercial which aired during game 5 of…

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MOD Does SXSW

Written by MODintelechy / Blog

Awesome, Informative, Exhausting, Crazytown. All words we’d use to describe this year at SXSW. With Interactive, Film and Music, SXSW literally has something for everyone and our eclectic crew was no exception. Our Web Developer, Orlando hit up Interactive while our Graphic Designer, Bianca was all about the Music. Check out their recaps! Orlando Does…

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Why Content Rules Over Social Kingdom

Written by MODintelechy / Blog

In 1996, when many of us were busy alphabetizing our VHS collections and tending our flock of Beanie Babies, Bill Gates was making an amazingly accurate prediction concerning the future of the internet. He affirmed, “Content is where I expect much of the money to be made on the internet…the broad opportunities for most companies…

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