4 Reasons Your Next Invitation Should Be Custom Designed

Written by MODintelechy / Design, Marketing

You just finalized the guest list. You have the theme. You have the location. You have the perfect pair of shoes… now you just need people to show up! Sending out the right invitation can ensure that your event is a success. When setting the tone for your event, consider these benefits of hiring a…

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Style, Luxury Service

Written by Maria Orozova / Design, Marketing

The SLS Hotel at Beverly Hills Given my 24/7 job is to pay attention to design, I was in branding heaven when I arrived at the SLS Hotel at Beverly Hills. From a branding perspective, no other property does a better, more cohesive job than this gem, hidden away on busy La Cienega Boulevard. Every…

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Why your company should be a content creator (AKA Blogging)

Written by MODintelechy / Marketing

In a time when it seems the Internet is vastly overpopulated, there is still a place where your thoughts and information matter: The blog. Companies should be blogging for a number of reasons, the most important of which is to prove their credibility and drive more traffic to their website. Jeanette Gibson, director of social…

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Superbowl Commercial MVPs

Written by MODintelechy / Marketing

It’s time for the 2011 Superbowl Spot Superlatives! We’ve awarded ads we enjoyed with titles we feel represent their unique-ness… The Least Nerdy Reference to Star Wars EVER Award: VW for “Young Darth” Best “We’ve Been There” Moment Award: Bridgestone  for “Reply All” Favorite Mash-up of 2011…[until Glee’s Thriller/Heads will Roll came on] Award: NFL…

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Tradeshow Booth Design: As Seen at CES

Written by Maria Orozova / Marketing, Technology

All the tech gear wasn’t the only thing that made CES a showcase event, the booth designs themselves added a wow factor [for some of the brands]. These were definitely some standouts that caught our eye: 1. BlueAnt 2. House of Marley to support 1Love 3. PrimeSense [great installation piece] 4. Qualcomm [espresso bar? yes…

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This & That: Decades Past

Written by MODintelechy / Design, Marketing

There’s something about sepia-tones that instantly sweeps me up into a vintage vision.  I just love that feeling, and it always inspires me to think differently, it opens my mind to possibilities. Today’s picks are all things that are iconic to me of the ’40s, ’50s and ’60s.  ’40s– patterned tiles in brilliant blues, ’50s–Audrey…

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How to Grow Customer Relationships {By thinking about Starbucks}

Written by MODintelechy / Marketing

“Do you know how crazy busy Starbucks would be if they delivered? They’d be hounded with orders all day long!” I was about to remark when I was compelled to write this post about it instead. Maybe it’s all this talk of their new logo or the fantastic caramel macchiato I had at lunch, but…

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Top 5 Marketing Resolutions

Written by MODintelechy / Marketing

New year, new you.  Every January this mantra takes over with full force.  You make resolutions for yourself like more gym time, & eating better but have you ever considered making them for your business? 2011 can be the year to start.  Prevent the slow decay of your will power with our clear, achievable marketing…

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A creative SEO approach

Written by MODintelechy / Marketing

After enormous growth in 2010, social media platforms have earned their place as a beneficial addition to the marketing mix. But with all the emphasis on Facebook, Twitter and LinkedIn as the social leaders, there’s one vehicle companies seem to be overlooking: The Blog. Blogging offers the ability to build an international network that follows…

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Flashes of Ads

Written by MODintelechy / Marketing

Feeling a little squinty after looking at that bright sunlight? If you closed your eyes after staring at it, it’d make quite an impression, leaving you with a momentary replica of the light behind your lids. That’s exactly the trick BMW used in a recent advert to flash the logo in viewer’s eyes, but in…

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