Branding: Laying the foundation

Written by MODintelechy / Marketing

Anyone in advertising will tell you that a strong brand image is far more important than a strong product.  (hopefully you have both, but there’s unfortunately often more emphasis placed on the brand’s image than the product’s) That’s why developing and building a brand is such an arduous task sometimes.  And building that brand equity…

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Effective Event Marketing

Written by MODintelechy / Marketing

When thinking about “what comes next” in a company’s marketing mix, one of the most overlooked marketing initiatives is an event. It’s true. Many tend to disregard an event’s ability to be an appropriate tool for engaging their target market. That’s why we want to encourage you to take a second look and supplement your…

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What All Brands Crave

Written by MODintelechy / Marketing

It’s that elusive “Buzz” It’s a disease of groupthink filtering down from the big wigs of corporate America to your neighbor who just started his own business out of his basement, Like word vomit these “brilliant” ideas keep spilling out of us…”Let’s use social media! We need to create hype! I know, we’ll start a…

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You don’t have to be earth-shattering; The art of the blog.

Written by MODintelechy / Marketing, Technology

One of the biggest challenges bloggers face is often the stress of picking a topic to blog about. Seems strange, given the reason you blog is because you have something to say. But sometimes it’s easy to fall into the grips of anxiety, fretting over your post topics for days even weeks because what you…

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Improve your communication with one word

Written by MODintelechy / Marketing

You may recall a promise to revisit this topic of effective communication last week, Well today it’s here! What is this one magical word that instantly improves conversations? LISTEN. (Apologies if the photo threw you off, but no, the word is not awkward.  In fact, awkwardness is an instant conversation killer, so that’s definitely not…

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The Key to Happy Clients

Written by MODintelechy / Marketing

Relationships Alright, all you commitment-phobics out there calm down, we’re not about to have a DTR with you. What we are going to do is stress the importance of building relationships with clients and prospects alike. Let’s break it down… Why It’s Important to Foster Good Client Relationships 1.  Studies show that negative experiences are…

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What's in a Photograph?

Written by MODintelechy / Marketing

Today Bryant is joining us from Bryant Hill Media to share some knowledge about the art of the photograph. We loved chatting with him… and not only does he offer great insight, he knows what he’s talking about [you’ll soon see some samples and agree]. And now it’s time to give Bryant the floor, so…

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Shameless Plug ;)

Written by MODintelechy / Marketing

So our header has already told you that we are here to help you gain insight on a fairly broad range of topics, right? Well, we figured it was about time we wrote some marketing material of our own, [not that the info we normally link you to isn’t awesome, if it wasn’t we wouldn’t…

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