Flashes of Ads

Written by / Marketing



Feeling a little squinty after looking at that bright sunlight? If you closed your eyes after staring at it, it’d make quite an impression, leaving you with a momentary replica of the light behind your lids.
That’s exactly the trick BMW used in a recent advert to flash the logo in viewer’s eyes, but in an interesting way. They call it flash projection

The setup process took a little while...


The science behind the approach


Want to see the full study on how they made it happen? Watch This
[youtube=http://www.youtube.com/watch?v=GR_vDq2iXJ4]

Written by / Marketing

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