- Concept development and idea generation of marketing campaigns
- Interpret and develop strategy into a creative direction and messaging across B2B and B2C lead generation campaigns, ecommerce, product development, and sales enablement efforts
- Implement messaging strategies through direct mail, email, print advertising, social media,and digital channels
- Champion, define, and guide the client's brand voice in line with overall brand strategy
- Propose A/B tests for messaging
- Plan content calendars that account for business objectives/goals and develop messaging/posts that aligns to the calendar
- Provide analysis & recommendations from a messaging/content point-of-view based on available metrics
- Effectively communicate with internal teams and clients on messaging strategies and recommendations
- Conduct competitive research to identify our strong and weak points
- Apply SEO principles where necessary to maximize reach to target audience
Qualifications:
- 3+ years experience copywriting
- Demonstrated success in B2B and B2C campaign development
- Experience in the marketing agency industry
- Skilled in presenting creative strategies, concepts, and final work
- Critical attention to detail with strong editing and proofreading skills
- Meets deadlines, is well organized, and adapt at prioritizing multiple projects
- Motivated self-starter with a strong work ethic
- Online portfolio required