Digital Marketing Manager

The Digital Marketing Manager will be responsible for crafting and managing digital campaigns. They will work seamlessly with data analytics, creative, and marketing and will manage all aspects of primarily paid search and additionally paid social campaigns including keyword and audience research, pulling business impact insights from data, providing strategic recommendations, segmentation tactics, managing budgets, presenting to clients, and executing campaigns.

The ideal candidate should able to speak confidently about most every facet of digital marketing including PPC, Social Media Advertising (Facebook, LinkedIn, and Twitter), SEO, and Retargeting Ads. They will be a mix of a consultant, trends finder, investigator, storyteller, industry expert, and digital strategist and should be self-driven, client focused and results-oriented.

Responsibilities:

  • Define, pilot, and rapidly iterate on customer acquisition marketing strategies
  • Deep dive research into most effective keywords for new campaigns accounting for monthly search volume, competition, long tail, and keyword match formatting (broad, phrase, modified broad, etc.)
  • Develop targeted audiences across paid social media platforms for clients from a variety of industries
  • Relentlessly innovate strategies and have meticulous execution to deliver improvements in performance
  • Extract insight/actions from data and relate the “story” back to client’s business goals
  • Be accountable for campaign performance and deliver cross-functional updates, reporting, executive summaries and analysis
  • Define KPIs for the performance marketing team, and establish stretch goals for 3-6-12 months out
  • Institute rigorous test-and-learn methodology to achieve desired results; look at active campaigns vs. predicted outcomes to ensure the most successful campaigns are scaled
  • Partner with internal and external stakeholders such as Creative, Marketing Operations, SEO among others, to ensure programs are cohesive and fully integrated. This includes taking into consideration roadmaps, brand strategy, engagement metrics, etc.
  • Continually evaluate external partners and technologies to best align brand and channel needs
  • Build and manage marketing reporting and dashboards with rigorous quality control and timely delivery
  • Define most important KPIs to track and measure
  • Partner closely with internal Data Analytics team, and external vendors, to develop and test various attribution models
  • Develop mini and complete audits and identify strengths, weaknesses, and critical site errors as well as make budgetary and strategic recommendations to improve SEM footprint.

You'll be successful in this role and at MODintelechy if:

  • You are collaborative
  • You have amazing written and verbal client communication
  • You are always looking for something to learn or someone to help
  • You live and die by tying your recommendations to data. “If you do X, your business will achieve Y”
  • You LOVE researching new tools, trends, and analyzing the up and coming things in digital marketing
  • You have an excessive attention to detail
  • You are highly analytical and can manipulate numbers easily
  • You are comfortable with presenting your ideas and experienced handling critical feedback from internal leadership teams and clients
  • You are adaptable
  • You are critical & big picture thinker
  • You have a sense of humor

Qualifications and Skills:

  • 5+ years of direct response/marketing copywriting and/or content marketing experience - examples required
  • 5+ years of digital marketing campaign experience
  • 5+ years of agency and/or consulting experience
  • Proficient with Google Analytics
  • Advanced understanding of digital planning and strategy
  • Experience with Google Tag Manager and Google Search Console a plus
  • Experience with Microsoft Bing, Ask, and third-party search ad platforms a plus
  • Proficiency with Google Ads Editor a huge plus
  • Expertise in Facebook Ad Manager, LinkedIn Sponsored Updates, Search Ads 360, Display & Video 360, with a deep understanding of best practices as it relates to campaign set-up, structure, creative, bidding, bid modifiers, ad copy, extensions, shopping feed management and landing page testing