Marketing Operations & Technology Manager

The Marketing Operations Manager will play a crucial role in supporting our clients with program automation & analysis, lead management, and process improvements. You will be responsible for building and managing data-driven customer journeys, scalable processes, reliable technology infrastructure, and helping our clients achieve their business objectives.

The ideal candidate:

  • is a self-starter who loves problem solving and working with systems
  • is a strategic thinker that can connect stakeholder input and program insights into marketing technology solutions while thinking holistically about the end-to-end experience
  • has a healthy blend of deep technical knowledge with customer-focused mindset and empathy

Responsibilities:

Marketing Operations (40%)

  • Oversee program buildout from creation to analysis/reporting, to optimization
  • Support setup of audiences and segmentations
  • Maintain lead lifecycle, routing, and scoring; monitor the closed-loop process to continuously improve lead quality and a seamless handoff to Sales

Marketing Technologies (40%)

  • Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metrics
  • Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts
  • Collaborate with the Solutions Architect to translate business requirements into technical requirements

Data and Analysis (20%)

  • Evaluate and optimize programs based on business objectives and performance analytics
  • Ensure marketing data is being properly collected and utilized across our clients’ marketing tech stack

Qualifications:

  • 3+ years of experience in a marketing operations role, ideally as a manager in an enterprise B2B organization
  • 3+ years of hands-on experience across the general enterprise martech landscape (Salesforce CRM, Marketing Cloud, Marketo, Pardot, CDPs (Customer Data Platforms), ABM platforms, data warehouses, etc.)
  • 3+ years of experience managing and defining program insights and analytics e.g., full funnel view, campaign/program effectiveness, collaborating with sales and sales operations, overall business performance, database hygiene, and more
  • Experience in partnering with Sales Operations on lead scoring optimization and lead distribution methodology to ensure quality leads flow to sales for further qualification and increased conversion rates
  • Strong analytical skills to create marketing dashboards and reports that accurately communicate marketing effectiveness and impact, as well as areas of opportunity
  • Strong analytical background, experienced with database management, data hygiene, and working with disparate sets of data