By Gabriella Nolen /
Over the past year, we refined the search strategy for a Fortune 500 client with the goal of quality over quantity—getting the right people on the right pages with the right call-to-action. This year, we’re seeing the results. Targeted visitors are viewing 13% more pages per session and staying on the page 19% longer, while targeted form completions have doubled in completions.
Written by Gabriella Nolen /