Beyond Mental Health

Brand Identity Development for Pioneering Mental Health Provider

The Story


Dr. Thomas Cook, a passionate pioneer of alternative mental health therapies, turned to MODintelechy to help elevate his practice with a brand look and messaging that better reflects the holistic approach and natural healing methods of his revolutionary practice, Beyond Mental Health.

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The Work


Being careful to avoid the stigma associated with alternative medicine, our creative and strategy teams combined to create a sophisticated presentation of a brand that is serious about its empathetic approach to healing. We used calming, tranquil colors and graphic elements inspired by the natural surroundings of Beyond Mental Health’s Hawaiian island location to evoke a sense of peace and groundedness. The UI is airy, balanced, and intuitive, and the copy simple and relatable — resulting in a much-needed breath of fresh air from the noise and distraction of mental chaos and anxiety.

"MODintelechy takes a broad, intuitive approach. From the beginning, they were slow to speak and quick to listen. I have no doubt the foundation they’ve established will help propel my work in the mental health space."

The Results


The new brand, website design and clear messaging are creating new opportunities for him to address mental health in his community, reinforce credibility in alternative therapies, and positioning him as a leader in the mental health space.

  • Increased Brand Awareness
  • Unified Targeted Messaging
  • Influx of New Client Appointments