Beyond Mental Health
Brand Identity Development for Pioneering Mental Health Providerby MODintelechy
Dr. Thomas Cook, a passionate pioneer of alternative mental health therapies, turned to MODintelechy to help elevate his practice with a brand look and messaging that better reflects the holistic approach and natural healing methods of his revolutionary practice, Beyond Mental Health.
Being careful to avoid the stigma associated with alternative medicine, our creative and strategy teams combined to create a sophisticated presentation of a brand that is serious about its empathetic approach to healing. We used calming, tranquil colors and graphic elements inspired by the natural surroundings of Beyond Mental Health’s Hawaiian island location to evoke a sense of peace and groundedness. The UI is airy, balanced, and intuitive, and the copy simple and relatable — resulting in a much-needed breath of fresh air from the noise and distraction of mental chaos and anxiety.
The new brand, website design and clear messaging are creating new opportunities for him to address mental health in his community, reinforce credibility in alternative therapies, and positioning him as a leader in the mental health space.
- Increased Brand Awareness
- Unified Targeted Messaging
- Influx of New Client Appointments