Eanes ISD & Schools
Branding for award-winning Texas school district and its schools.by MODintelechy
As the most prestigious school district in the state, Eanes ISD continuously makes headlines for the unmatched quality of education it provides. Committed to excellence, Eanes is dedicated to preparing students for success through rigorous curriculum and enriching opportunities. As a top-rated district for more than 50 years, Eanes hired MODintelechy to orchestrate a complete brand refresh from boardroom to classroom.
Although a nationally recognized District of Innovation, the Eanes district visual identity and individual identities of its elementary and middle schools did not align with their noteworthy reputation. The logo designs for each institution were seemingly dated and varied stylistically from school to school. Our creative team tackled this inconsistency and worked to create logos and visual systems which would speak to the district’s unifiedvision of ensuring quality education for every student.After researching trends among prominent education establishments, we ultimately decided to incorporate the classic crest into each new logo. Though we ensured all convey the same distinct illustrative treatment to unify them, individual elementary and middle school crests employ their respective school colors and mascots, whereas the district crest features the star of Texas and a color palette to showcase Texan pride. We also developed supporting collateral materials for all touchpoints and brand guidelines to encourage cohesive usage. Our partnership also gave us the opportunity to mentor Westlake High School students and give insight into our creative process for the project making for a truly educational experience.
The new logos and visual identity systems align with the district’s reputation as innovators in education.