SWISH Dentalby MODintelechy
SWISH Dental takes a comfort-centric approach to dentistry, differentiating the series of Austin dental offices from its competitors. They reached out to MODintelechy to advertise their difference to the Austin community.
As SWISH’s initial concern was building greater brand awareness, we first focused on the brand itself. Our creative team developed an entirely new visual package including typographic treatment, color palette, and logo refresh and art direction to convey a more comprehensive and emboldened brand identity. We defined brand pillars and updated their brand messaging to directly communicate their values, expertise, and unique service offerings. Utilizing the new branding components, we built out a new SWISH website with an enhanced online user experience.Our team employed demand generation tactics by restructuring and refining their social media accounts with original content and strategic, targeted social advertising as well as improved PPC campaigns. Additionally, we created a series of trackable direct mail campaigns which proved to be highly impactful in driving appointment scheduling.
MODintelechy equipped SWISH Dental with an updated visual identity system and elevated user experience.
- Increased Brand Awareness
- Cohesive Brand Identity
- Increased Direct Mail Conversion Rates