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Holiday Marketing: A Checklist

The holidays aren’t just for gingerbread, tinsel and icicle lights. They’re also the perfect opportunity to reconnect with your clients. This can be done in a variety of ways. Whether you’re simply sending out cards, giving gifts or even throwing a holiday soiree, you know what avenue is best to reach your clients. Whichever you choose, there is one important thing to remember: Don’t overlook the details!
1.  Everything should be branded. From gift tags to stamps and envelopes, the look should be cohesive. Remind clients why they chose you in the first place—you never miss a detail.
»see an example of cohesive branding
2.  Consider going custom. We’ve said it before and we’ll say it again, events are an important marketing tool; inviting clients and prospects to meet you in an informal setting is highly beneficial. So don’t underwhelm them from the start, work with a designer to develop that perfectly branded invite that will set the tone for the event and reflect positively on your company.
»learn more about the benefits of custom invites
3.  Plan ahead. Keep in mind that it’s a busy time of year, so send out save the dates early and allow time for custom invitation design and printing. You’ll also need time to evaluate vendors for the event—what space, food and music will be appropriate for your clientele? Don’t hesitate to book early once you’ve found what works. For cards and gifts, remember that some clients may be out of town, so deliver early.
Feeling festive? We’re here to help! Let us wow your clients with a dose of branded, custom holiday cheer.  Drop us a line at [email protected] or 512-467-4058