Private: Dell – Media Post

Global personalized multi-channel experience for Dell's Warranty Renewal program

The Story


Dell needed an unrivaled marketing approach to drive useful, personalized communications for its Warranty Renewal program customers. We built an integrated and dynamic content strategy to reach consumers and ensure a frictionless experience.

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DELL Featured Image Left YTD Revenue
DELL Featured Image Right Process Overview

The Work


Our comprehensive program is a multichannel mix of email, direct mail, and online marketing to deliver relevant content. We create a program that delivers over 120 content combinations based on audience segmentation (e.g. customer status, primary language, etc.) to create customized emails for each recipient in over 48 countries.

  • Dell stats

The Results


Our multichannel approach exceeded quarterly revenue goals and an established an infrastructure for future campaigns.

  • Program Deployed in 27 Languages, 48 Countries Across 6 Continents
  • 5,275% Increase in Phone Call Volume
  • YTD Revenue Increase Over 840%