Private: Dell – Media Post

Global personalized multi-channel experience for Dell's Warranty Renewal program

The Story

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Dell needed an unrivaled marketing approach to drive useful, personalized communications for its Warranty Renewal program customers. We built an integrated and dynamic content strategy to reach consumers and ensure a frictionless experience.

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DELL Featured Image Left YTD Revenue
DELL Featured Image Right Process Overview

The Work

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Our comprehensive program is a multichannel mix of email, direct mail, and online marketing to deliver relevant content. We create a program that delivers over 120 content combinations based on audience segmentation (e.g. customer status, primary language, etc.) to create customized emails for each recipient in over 48 countries.

  • Dell stats

The Results

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Our multichannel approach exceeded quarterly revenue goals and an established an infrastructure for future campaigns.

  • Program Deployed in 27 Languages, 48 Countries Across 6 Continents
  • 5,275% Increase in Phone Call Volume
  • YTD Revenue Increase Over 840%