Medici

Boosting Telehealth Engagement through Strategic SEO, Creative Campaigns, and CRM Optimization

by MODintelechy July 13, 2020

The Story

.01

Leading telehealth provider Medici needed to increase awareness and usage of their service during the global pandemic's unprecedented challenges. They partnered with MODintelechy to leverage their marketing expertise and deliver impactful results.

The Work

.02

Website Audit and Redesign

MODintelechy began by conducting a comprehensive website audit to adapt to the new normal of social distancing and virtual healthcare. The approach was mobile-first, leading to a redesigned homepage targeted at medical providers to boost app usage. MODintelechy revamped the website copy, enhanced video content, and introduced intuitive UI elements to improve user experience. Post-redesign, conversion rates soared from 1.4% to 6.11%.

Development and Optimization

MODintelechy’s development team created several new web pages and custom HTML modules to enhance functionality. This included a revenue calculator page and an SEO-optimized template with flexible modules for future landing pages, adding long-term value. MODintelechy also designed a consolidated resources page and an interactive pricing page to highlight individual plan features. Moving forward, they plan to implement A/B testing to attract higher-quality leads.

CRM and Paid Social Campaigns

MODintelechy executed a series of paid social campaigns targeting both patients and providers, reducing ad cost conversion rates by an average of 32.86%. Additionally, MODintelechy audited Medici's HubSpot instance, merging over 600 properties, automating workflows, and implementing a lead scoring model. Discovery sessions with sales, marketing, and customer success teams helped standardize language and optimize their Martech stack, potentially saving costs in the long run.

"MODintelechy proves their value every day, not by simply nodding and agreeing with us, but deeply listening, understanding, and where needed, challenge us to explore options beyond our initial considerations- with astounding results to show for it. Said simply, they are true partners who can help guide you along the way while also executing really well."

The Results

.03

MODintelechy’s collaborative approach not only met but exceeded initial goals. We established a strong partnership that aligned Medici's sales and marketing teams and set the stage for future initiatives.

6.11% Increased Conversion Rate
32.86% Reduction in Ad Cost Conversion Rate
Development of Lead Scoring Model
Cleaned CRM Data