Written by Gayle Crawford / Blog
As a marketer, you know that without carefully crafted, quantifiable goals to meet the unique needs of your organization, you could waste time—and budget. Trying to rationalize your spending without clear thought to support achieving returns will leave you and your team spinning your wheels until they burn out. You know that you are working…
Written by Cal Cavness / Blog
What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and maintain these channel partner relationships, partner relationship management (PRM) utilizes strategies and software that help companies execute new marketing ideas, reach new customers, and scale quickly. Creating…
Written by Adam Dudd / Blog
As a creative, I’m happy to say that, what was once an afterthought, is now considered critical for in-market success—design. Growth of online and mobile tools have enabled the consumer to seize control of the brand relationship, telling brands when, where, and how they want to engage. Because of this, more brands have realized the…
Written by moddeveloper / Podcast
MODintelechy Co-founder and CEO, Scott Thomas, spoke with Maxine Eiland, Sr. Director Digital Marketing and Web at SailPoint Technologies, on her insights on MarTech buy-in and the importance of data-informed strategy, experience as a female leader in the tech industry, and the cultural value of falcons in Abu Dhabi. MODcast Episode 4 – Selling the…
Written by Mike Nink / Blog
Every brand knows the feeling. At some point, you realize you’ve only been buying a widget or a content series, and what you actually want is a partner. You want your agency to up the ante from the one-off project or iterative task work that you hired them for to providing brand-level strategic advisement. The…
Written by Lauren Henderson / Podcast
Welcome to the third episode of MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. We sit down with Senior Director of Marketing Technology at Akamai Technologies, Annalisa…
Written by Josh May / Blog
Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read reviews before visiting a business Product page visitors who read online reviews converted at a 58% higher rate That’s massive. Digital trust has tangible value….
Written by Jenni Waggoner / Blog
As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the world a more exciting place to be but is essential for professional growth and success. For a self-professed lifelong learner, attending the SiriusDecisions Summit was…
Written by Scott Thomas / Podcast
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Today, we hear from our client and friend, Lindsay Lyons, VP of Corporate Marketing at Epicor Software, on…
Written by Jason Smith / Blog
In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of having too many choices. Choices for what to talk about in a job interview. Choices for what health insurance plan to select on your first…