TSIA World INTERACT 2023 Recap: Growth, Renewals, & Tiger Tails
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
Another year, another TSIA World conference in Orlando—where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring revenue. For those lucky enough to attend, the wealth of knowledge was invaluable. For those that weren’t, you’re in luck—because I jotted down some of…
Why You Should Embrace The Customer Journey—And How To Begin
By Maria Orozova / Marketing, Sales Enablement, Strategy
We’ve come a long way since the days of broad, singular marketing campaigns, where you’d spend months tinkering on a “catch-all” concept designed to capture as much of your audience as possible. Looking back, we really were boxed in. But with the rise of digital marketing, we can now create personalized experiences that cater to…
Leveraging Account Intelligence to Drive Marketing, Sales, and Customer Success Outcomes
By Cal Cavness / Data + Analytics, Marketing, Sales Enablement, Strategy, Technology
When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of? Reaching our customers. Or more specifically, the person behind the customer. As the practice of gathering and analyzing data to provide actionable insights, account intelligence…
Expansion Selling: Strategies, Tactics, and Tacos
By Cal Cavness / Marketing, Sales Enablement, Strategy
This morning, I returned to my favorite place for breakfast. I ordered my standard bacon, egg, and cheese taco (look, we love our tacos in Austin). The cashier asked if I wanted to add avocado. An extra dollar…why not? She then asked if I wanted an iced coffee. I could use a morning pick-me-up…sure! And for just…
The Hidden Value Of Creative: How To Pitch Where Others Pass
By MODintelechy / Blog, Design, Marketing, Strategy
Every creative agency wants to work on the next eye-catching, brake-slamming billboard. Wait, let me try that again—every creative agency wants to work on the next eye-catching, thumb-stopping Instagram ad. Either way, our understanding of creative services tends to be boxed into one line of thinking. From marketing collateral and social assets to rebranded websites…
Expansion Revenue: The Opportunity is Right Under Your Nose
By Cal Cavness / Marketing, Sales Enablement, Strategy
Have you ever looked at a revenue goal and thought wow, that’s a little aggressive. Or better yet, have you ever looked at one and thought aggressive isn’t even a word that does this goal justice. When it comes to global organizations on the inevitable path toward growth, revenue is the only way to get…
When It Comes To Brand Presence, Take Your Own Advice
By MODintelechy / Design, Marketing
As marketers, we know the importance of having a strong brand presence—to stand out from the competition, get recognized by customers and reinforce your mission. It’s something that we tell our clients on a daily basis. But as agencies try to sell robust brand and content strategies to their clients, when’s the last time they…
Tips For Building Culture In A Hybrid Workplace
By MODintelechy / Agency Culture, Strategy
A few months ago, I surprised myself. After promoting one of our strongest employees to a senior account director position, I reflected back on her experience—she was hired over the phone during the pandemic, didn’t meet her direct manager in person for six months and has been fully remote ever since. It answered some questions…
The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’
By Maria Orozova / Agency Culture, Marketing
During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how we engage with clients, solve their problems, and use design to impact their business. From there, my first full-service creative marketing firm was born. My…
The Human Problem (and Potential) of Digital Transformation
By Adrian Olvera / Uncategorized
In business today, some may be exhausted thinking about Transformation. Transforming. Always changing. Why can’t we just stand still for a moment? Some see transformation as a buzzword that has enjoyed an unnatural long life. For some, the name denotes a technology specific effort relevant to Information Technology only, but actually it is in service…
The Power of Partnership: Why We Don’t Have “Clients”
By Maria Orozova / Agency Culture, Strategy
The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts are necessary and something everyone expects in business, there’s a lot more that comes up when seeing a project to completion—and that’s where true partnership…
Agency Life And The Self-Fulfilling Prophecy Of Stress
By Maria Orozova / Agency Culture
Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It never really ends. The deadlines are shorter, the turns are quicker, and at any given moment, an agency-specific bundle of variables can be stacked against…
MODintelechy Joins TSIA as a Consulting Alliance Partner
By MODintelechy / Agency Culture, Sales Enablement, Technology
MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in their Customer Growth and Renewal Practice. The Customer Growth and Renewal research practice focuses on company revenue growth and provides association members with industry-validated research…
Maria Orozova Joins Forbes Agency Council
By MODintelechy / Agency Culture, Marketing
Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Maria was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include…
ABJ’s 2022 Women in Business Award Winner
By MODintelechy / Agency Culture, Marketing
Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)—which has a specific emphasis on career advancement, present company success, business leadership, and community involvement. Top influential female professionals across Central…
Google Analytics 4: The Time is Now
By Calen Bacy / Data + Analytics, Marketing
Say Goodbye to Universal Analytics Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the fall of 2012. The tool provides basic statistics and analytical data used for search engine optimization and marketing purposes. Needless to say, UA plays a vital…
Revenue Enablement: Aligning to the Customer Experience
By Cal Cavness / Sales Enablement, Strategy
Introduction In May 2021, top research and advisory firm Gartner made a striking prediction — 75% of the highest growth companies in the world will be moving away from sales enablement and toward a revenue enablement model by 2025. This anticipated shift comes in response to fast-changing global buying and selling processes, trends, and consumer…
The Best of Forrester’s B2B Summit North America 2022
By Cal Cavness / Agency Culture, Marketing
After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event. I’m not going to lie; I was looking forward to this summit! Not just to immerse myself in the current state of B2B marketing and sales, but to get back to a sense of…
Meta’s Solution to a Cookie-less Future
By Calen Bacy / Marketing, Technology
Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually contain at least two pieces of information – a site name and unique user ID – but they may also capture other details such as…
What to Expect When You’re Expecting… a CDP
By Amanda Cardona / Marketing
Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations—from connecting disparate data sources and creating a unified view of customers to tracking brand engagement and unlocking opportunities to activate impactful omnichannel journeys. But here’s the thing: Your return on investment is only as good as your…