WFH: Setting Yourself Up for Success

Written by Stefanie Rubenfield / Marketing, Studio Culture

Working from home seems to be a hot button issue for many companies, often coming down to employee productivity, believing that being outside the office creates too much opportunity for distraction. While I’ll be honest and say that hanging out with my cats is easily one of my favorite reasons to work from home, there…

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SXSW History and 2019 Recap

Written by Josh May / Marketing, Studio Culture

SXSW x Austin, TX SXSW 2019 is officially over. Austin’s 10-day festival brings hundreds of thousands of people together to share ideas on creativity, innovation, and education. That, and for some really great concerts. Though we don’t yet know this year’s numbers, SXSW 2018 featured 4,967 speakers, 2,057 music acts, and 139 films and created…

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WordPress Security Checklist: How to Keep from Being Hacked

Written by Brian Purkiss / Technology

A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose both valuable customer data and customer loyalty. Lost business during website repairs alone adds up, averaging more than $15 million a year. It’s critical to take…

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5 Tips to Prepare Yourself to Be a Successful Entrepreneur

Written by Maria Orozova / Marketing

There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…

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Why You Should Foster Client (and Customer) Relationships with Data and Authenticity

Written by Scott Thomas / Data + Analytics, Marketing, Strategy

When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…

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5 Steps to a Successful Business Merger

Written by Maria Orozova / Marketing, Strategy, Studio Culture

I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two small businesses—they can prove rewarding and profitable. If you’re considering a merger for your small business, the five steps I outline below will show you…

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SEO Result Time Frame: What it Takes to Have Stellar Search Results

Written by Josh May / Data + Analytics, Strategy, Technology

SEO and Google have had a long history together. Companies have been trying to rank in the number one position since Google released their algorithm in 1998. After years of trial and error, we now know the steps it takes to rank on the first page. No, Google has never released an explicit guide a…

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Partnering with Your Next Agency

Written by MODintelechy / Marketing, Strategy, Studio Culture

We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…

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3 Reasons to Leverage Customer Data Platforms in 2019

Written by Adrian Olvera / Data + Analytics, Marketing, Technology

Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric on the next shiny new thing; it can be overwhelming to determine which platforms are useful and how they add value to your organization. Since…

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MODintelechy: Making a Marked Impact

Written by Maria Orozova / Studio Culture

Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…

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