The Power of Partnership: Why We Don’t Have “Clients”

By Maria Orozova / Agency Culture, Strategy

The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts are necessary and something everyone expects in business, there’s a lot more that comes up when seeing a project to completion—and that’s where true partnership…

Read More

Agency Life And The Self-Fulfilling Prophecy Of Stress

By Maria Orozova / Agency Culture

Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It never really ends. The deadlines are shorter, the turns are quicker, and at any given moment, an agency-specific bundle of variables can be stacked against…

Read More

MODintelechy Joins TSIA as a Consulting Alliance Partner

By MODintelechy / Agency Culture, Technology

MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in their Customer Growth and Renewal Practice. The Customer Growth and Renewal research practice focuses on company revenue growth and provides association members with industry-validated research…

Read More

Maria Orozova Joins Forbes Agency Council

By MODintelechy / Agency Culture, Marketing

Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Maria was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include…

Read More

ABJ’s 2022 Women in Business Award Winner

By MODintelechy / Agency Culture, Marketing

Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)—which has a specific emphasis on career advancement, present company success, business leadership, and community involvement. Top influential female professionals across Central…

Read More

Google Analytics 4: The Time is Now

By Calen Bacy / Data + Analytics, Marketing

Say Goodbye to Universal Analytics  Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the fall of 2012. The tool provides basic statistics and analytical data used for search engine optimization and marketing purposes. Needless to say, UA plays a vital…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO


Revenue Enablement: Aligning to the Customer Experience

By Cal Cavness / Strategy

Introduction In May 2021, top research and advisory firm Gartner made a striking prediction — 75% of the highest growth companies in the world will be moving away from sales enablement and toward a revenue enablement model by 2025. This anticipated shift comes in response to fast-changing global buying and selling processes, trends, and consumer…

Read More

The Best of Forrester’s B2B Summit North America 2022

By Cal Cavness / Agency Culture, Marketing

After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event.  I’m not going to lie; I was looking forward to this summit!  Not just to immerse myself in the current state of B2B marketing and sales, but to get back to a sense of…

Read More

Meta’s Solution to a Cookie-less Future

By Calen Bacy / Marketing, Technology

Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually contain at least two pieces of information – a site name and unique user ID – but they may also capture other details such as…

Read More

What to Expect When You’re Expecting… a CDP

By Amanda Cardona / Marketing

Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations—from connecting disparate data sources and creating a unified view of customers to tracking brand engagement and unlocking opportunities to activate impactful omnichannel journeys. But here’s the thing: Your return on investment is only as good as your…

Read More

Scaling your Sales Efforts with Renewals Automation 

By Erik Merle / Marketing, Strategy

Unless you’re Michael Scott from the hit TV series “The Office,” you know it’s cheaper to keep an existing customer rather than signing up a new one. But cost isn’t the only factor, as customer expectations in the digital age are rapidly changing. Add in the COVID-19 crisis, and the pace of this change has only accelerated—forcing…

Read More

Demand Generation: Full of Leads with Nowhere to Go

By Jenni Waggoner / Marketing, Strategy

“We want them, and we want them now!”  This is the approach most companies have towards gaining new leads. When people feel a slump in the market, or feel ready to grow, they gain a proverbial itch for immediate change. The problem isn’t just, “How can you find new leads?” but also, “What should you…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO


How a Cookieless World Will Force Marketing and Sales to Finally Work Together

By Anton Hung / Marketing

In a previous role, my company made a physical attempt to unify the marketing and sales departments. They hauled us (the marketing department) upstairs and placed our cubicles right next to sales.  The end result? We still didn’t connect as much as we should have.   Ask a Salesperson about Marketing…  “Do they even know our…

Read More

Meet Four Wings: Our Agency for Growing Businesses and Early-Stage Brands

By Maria Orozova / Marketing

What a ride the past few years have been… if we’ve learned one thing, it’s that change is constant. Things grow, flows ebb, needs shift. As we’ve reflected on MODintelechy’s growth, we looked back on all the brands—big and small—that helped us grow our business over the last 15 years. No matter the size, we’ve…

Read More

Long-Tail Renewals Strategy

By Scott Thomas / Marketing, Strategy

Starting around 2014, a new trend emerged and disrupted the way we think about customer acquisition—subscription marketing. Or for those that believe in the permanent demand behind the trend, an entire “subscription economy” was born. While this was not an entirely new concept, it has recently taken off with a new level of urgency—particularly in the tech…

Read More

Data + Design: The Perfect Marriage

By MODintelechy / Marketing, Strategy

Data and design have come together over the past decade in a marriage we couldn’t have forecasted. Some say they rushed into it, some say they’ll never last—but we believe they’ll live happily ever after. Because together, data and design have revolutionized how we market to customers. It’s something that has been on our minds…

Read More

MODintelechy x Austin Design Week: An Interactive Panel on the Future of Design

By MODintelechy / Agency Culture, Marketing

We were honored to collaborate with Austin Design Week this month in sharing the future of design with those in our local community! We kicked off the organization’s week of discussions, tours and more at our HQ in Austin, Texas with a panel surrounding a data-driven outlook on the future of design.   As the…

Read More

5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova

By Maria Orozova / Agency Culture, Marketing

Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in our DNA. Embedded in this, is the belief that you become what you think about the most, the thoughts and ideas you fill your mind…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO


Common Website Design & User Experience Myths  

By Josh May / Data + Analytics, Technology

The internet has completely changed the way we think about business. It’s gone from an opportunity to the norm to a consistent deficiency for companies across all industries. As technology advances and more people spend their time browsing online, so do the expectations for brands to constantly evolve—no matter the size of their organization. So…

Read More

Meet our Creative Director: From Inspiration to Go-To Karaoke Songs

By MODintelechy / Agency Culture, Design

With two decades of creative experience under her belt, there’s not an industry our Creative Director, Joanna Brown, hasn’t impacted — nor a brief she hasn’t brought to life. Cutting her teeth with some big-time agencies led her to work with some big-time brands: J.P. Morgan, Chase, Unilever (Dove, Hellmann’s, Magnum) and Google to name…

Read More