Avoiding the Cheesecake Factory Dilemma: How to Practice Lean Digital Marketing

Written by Jason Smith / Blog

In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of having too many choices. Choices for what to talk about in a job interview. Choices for what health insurance plan to select on your first…

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What to Outsource and Working Remote Whatever the Circumstance

Written by Scott Thomas / Blog

Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…

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WFH: Lessons Learned and Tips to Take Forward

Written by Adam Dudd / Blog

We’re now about two months into the ‘Rapid Remote’ WFH movement, and while some of us may be living our best lives, others may be feeling one step away from becoming Michael Douglas in Falling Down. While I’m hoping we’re closer to the fourth quarter than half-time, I’m calling this our WFH Mid-Point Check-In just…

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Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback

Written by Maria Orozova / Blog

As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…

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Five Tips for Working Parents, Working from Home

Written by Allie Pound / Blog

The recent shelter-in-place order has caused us to move much of our daily life from the public space into our homes. Many of us at MODintelechy have little ones, if that’s your family too, there’s been the added challenge of transitioning to home-school in a matter of days. So, we’ve put together some tips to…

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The Six “I”s of Internet Marketing

Written by Josh May / Blog

Evolving technology has forever changed how we communicate and the marketing industry itself. But, while the biggest “I” of internet marketing is the internet, there are six more specific factors of success in digital marketing: Industry Reconstruction Interactivity Intelligence Individualism Independence of Location Integration Before we get into specifics, let’s clarify that the six “I”s…

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Award-Winning Partnership: MODintelechy-Exclusive Resorts HSMAI Award

Written by Maria Orozova / Blog

Last year, as part of our broad catalog of work with Exclusive Resorts, we redeveloped a now award-winning nurture email program. Our teams designed the extensive, 26-email program from its strategic outline to its creative execution, and we couldn’t be more proud of the outcome. This led us to attend the HSMAI Adrian Awards Gala…

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3 Benefits of Hiring a Marketing Agency and Where to Start

Written by Josh May / Blog

3 Benefits of Hiring a Marketing Agency   The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…

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Making Moves, Making History: Our Next Agency Office

Written by Maria Orozova / Blog

If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that. It’s the design touches we’ll be incorporating into our new office. Yes, you read that right—WE’RE MOVING! Thanks to our continued client partnerships, we’ve grown…

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How Effective is Content and SEO?

Written by Josh May / Blog

Leveraging Organic Marketing “The daily blog… it’s one of the top 5 career decisions I’ve ever made.” – Seth Godin, Entrepreneur/Influencer/Author of 17 bestselling books Content is king. The old turn of marketing phrase still holds true. If you look at any company that has a strong online presence, you can be sure they’re investing…

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