Written by Lauren Henderson / Podcast
Welcome to the third episode of MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. We sit down with Senior Director of Marketing Technology at Akamai Technologies, Annalisa…
Written by Josh May / Blog
Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read reviews before visiting a business Product page visitors who read online reviews converted at a 58% higher rate That’s massive. Digital trust has tangible value….
Written by Jenni Waggoner / Blog
As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the world a more exciting place to be but is essential for professional growth and success. For a self-professed lifelong learner, attending the SiriusDecisions Summit was…
Written by Scott Thomas / Podcast
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Today, we hear from our client and friend, Lindsay Lyons, VP of Corporate Marketing at Epicor Software, on…
Written by Jason Smith / Blog
In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of having too many choices. Choices for what to talk about in a job interview. Choices for what health insurance plan to select on your first…
Written by Scott Thomas / Blog
Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…
Written by Adam Dudd / Blog
We’re now about two months into the ‘Rapid Remote’ WFH movement, and while some of us may be living our best lives, others may be feeling one step away from becoming Michael Douglas in Falling Down. While I’m hoping we’re closer to the fourth quarter than half-time, I’m calling this our WFH Mid-Point Check-In just…
Written by Scott Thomas / Podcast
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Brian Peters, CEO of Bucket List Events, talks protecting the spirit of momentous occasions and the marketing decisions…
Written by Maria Orozova / Blog
As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…
Written by Allie Pound / Blog
The recent shelter-in-place order has caused us to move much of our daily life from the public space into our homes. Many of us at MODintelechy have little ones, if that’s your family too, there’s been the added challenge of transitioning to home-school in a matter of days. So, we’ve put together some tips to…