The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’
By Maria Orozova / Agency Culture, Marketing
During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how we engage with clients, solve their problems, and use design to impact their business. From there, my first full-service creative marketing firm was born. My…
The Human Problem (and Potential) of Digital Transformation
By Adrian Olvera / Uncategorized
In business today, some may be exhausted thinking about Transformation. Transforming. Always changing. Why can’t we just stand still for a moment? Some see transformation as a buzzword that has enjoyed an unnatural long life. For some, the name denotes a technology specific effort relevant to Information Technology only, but actually it is in service…
The Power of Partnership: Why We Don’t Have “Clients”
By Maria Orozova / Agency Culture, Strategy
The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts are necessary and something everyone expects in business, there’s a lot more that comes up when seeing a project to completion—and that’s where true partnership…
Agency Life And The Self-Fulfilling Prophecy Of Stress
By Maria Orozova / Agency Culture
Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It never really ends. The deadlines are shorter, the turns are quicker, and at any given moment, an agency-specific bundle of variables can be stacked against…
MODintelechy Joins TSIA as a Consulting Alliance Partner
By MODintelechy / Agency Culture, Technology
MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in their Customer Growth and Renewal Practice. The Customer Growth and Renewal research practice focuses on company revenue growth and provides association members with industry-validated research…
Maria Orozova Joins Forbes Agency Council
By MODintelechy / Agency Culture, Marketing
Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Maria was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include…
ABJ’s 2022 Women in Business Award Winner
By MODintelechy / Agency Culture, Marketing
Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)—which has a specific emphasis on career advancement, present company success, business leadership, and community involvement. Top influential female professionals across Central…
Google Analytics 4: The Time is Now
By Calen Bacy / Data + Analytics, Marketing
Say Goodbye to Universal Analytics Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the fall of 2012. The tool provides basic statistics and analytical data used for search engine optimization and marketing purposes. Needless to say, UA plays a vital…
Revenue Enablement: Aligning to the Customer Experience
By Cal Cavness / Strategy
Introduction In May 2021, top research and advisory firm Gartner made a striking prediction — 75% of the highest growth companies in the world will be moving away from sales enablement and toward a revenue enablement model by 2025. This anticipated shift comes in response to fast-changing global buying and selling processes, trends, and consumer…
The Best of Forrester’s B2B Summit North America 2022
By Cal Cavness / Agency Culture, Marketing
After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event. I’m not going to lie; I was looking forward to this summit! Not just to immerse myself in the current state of B2B marketing and sales, but to get back to a sense of…
Meta’s Solution to a Cookie-less Future
By Calen Bacy / Marketing, Technology
Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually contain at least two pieces of information – a site name and unique user ID – but they may also capture other details such as…
What to Expect When You’re Expecting… a CDP
By Amanda Cardona / Marketing
Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations—from connecting disparate data sources and creating a unified view of customers to tracking brand engagement and unlocking opportunities to activate impactful omnichannel journeys. But here’s the thing: Your return on investment is only as good as your…
Scaling your Sales Efforts with Renewals Automation
By Erik Merle / Marketing, Strategy
Unless you’re Michael Scott from the hit TV series “The Office,” you know it’s cheaper to keep an existing customer rather than signing up a new one. But cost isn’t the only factor, as customer expectations in the digital age are rapidly changing. Add in the COVID-19 crisis, and the pace of this change has only accelerated—forcing…
Demand Generation: Full of Leads with Nowhere to Go
By Jenni Waggoner / Marketing, Strategy
“We want them, and we want them now!” This is the approach most companies have towards gaining new leads. When people feel a slump in the market, or feel ready to grow, they gain a proverbial itch for immediate change. The problem isn’t just, “How can you find new leads?” but also, “What should you…
How a Cookieless World Will Force Marketing and Sales to Finally Work Together
By Anton Hung / Marketing
In a previous role, my company made a physical attempt to unify the marketing and sales departments. They hauled us (the marketing department) upstairs and placed our cubicles right next to sales. The end result? We still didn’t connect as much as we should have. Ask a Salesperson about Marketing… “Do they even know our…
Meet Four Wings: Our Agency for Growing Businesses and Early-Stage Brands
By Maria Orozova / Marketing
What a ride the past few years have been… if we’ve learned one thing, it’s that change is constant. Things grow, flows ebb, needs shift. As we’ve reflected on MODintelechy’s growth, we looked back on all the brands—big and small—that helped us grow our business over the last 15 years. No matter the size, we’ve…
Long-Tail Renewals Strategy
By Scott Thomas / Marketing, Strategy
Starting around 2014, a new trend emerged and disrupted the way we think about customer acquisition—subscription marketing. Or for those that believe in the permanent demand behind the trend, an entire “subscription economy” was born. While this was not an entirely new concept, it has recently taken off with a new level of urgency—particularly in the tech…
Data + Design: The Perfect Marriage
By MODintelechy / Marketing, Strategy
Data and design have come together over the past decade in a marriage we couldn’t have forecasted. Some say they rushed into it, some say they’ll never last—but we believe they’ll live happily ever after. Because together, data and design have revolutionized how we market to customers. It’s something that has been on our minds…
MODintelechy x Austin Design Week: An Interactive Panel on the Future of Design
By MODintelechy / Agency Culture, Marketing
We were honored to collaborate with Austin Design Week this month in sharing the future of design with those in our local community! We kicked off the organization’s week of discussions, tours and more at our HQ in Austin, Texas with a panel surrounding a data-driven outlook on the future of design. As the…
5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova
By Maria Orozova / Agency Culture, Marketing
Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in our DNA. Embedded in this, is the belief that you become what you think about the most, the thoughts and ideas you fill your mind…