MODintelechy dismantled the “maze” within Lenovo’s buying experience—removing obstacles and exceeding customer expectations by incorporating a refresh motion into a streamlined, frictionless path to value. By using product expiration as an opportunity trigger, we used automation to accommodate renewal or refresh options, ensuring the internal Lenovo team responsible for delivering on customer engagement was aligned.

This strategic approach empowered Lenovo to establish an automated retention program that enables continued support of the lifecycle of existing machines or transitions customers to new hardware within their install base.

MODintelechy’s team of production designers and technically proficient copywriters defined APOS visual identity guidelines to ensure consistent branding across all touchpoints—including campaign theme, visuals, storyline, and messaging to clearly communicate value and gain executive sponsorship. Leveraging a single user interface powered by Renewtrak, we also designed and developed both channel partner and customer notifications that alert them to upcoming expirations.

To drive adoption, MODintelechy created comprehensive sales training for internal teams and channel partners, including training modules, program overviews, battlecards, and detailed user guides—all localized in 14 languages.

By analyzing millions of rows of data, MODintelechy produced detailed technical documentation to enable Lenovo’s program to scale and automate effectively in the future—establishing complex rule sets to ensure accurate personalization and paving the way for program automation and scalability.