Sedera Health

Optimized Scoring, Enhanced Communication, and Precise Attribution Across the Lead Lifecycle

The Story

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Sedera Health, a non-profit healthcare organization, sought to build on their early success and enter a phase of accelerated growth. They engaged MODintelechy to develop and implement lead nurture campaigns, CRM strategies, sales processes, and marketing automation enhancements necessary for scaling their operations effectively.

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The Work

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Advanced Lead Engagement Strategy

Given the inherent demand for Sedera's unique healthcare solution, MODintelechy crafted a sophisticated strategy to engage leads throughout their customer journey. Our creative and integrated marketing teams designed an intuitive, automated marketing and sales funnel that leveraged data and technology to drive scalable growth.

Optimization and Lead Scoring Model

MODintelechy established a new lead scoring and automation model that enabled Sedera to categorize prospective customers into actionable segments, while automatically moving leads into different streams at the right time. This foundational work helped tailor optimization tactics and improved overall funnel efficiency.

Customized Marketing and Sales Infrastructure

To enhance engagement, MODintelechy developed customized email nurture campaigns, landing pages, and dynamic lead forms strategically placed at various stages of the customer journey. Salesforce Marketing Cloud was implemented to consolidate data, with dashboards created to track customer origins and interactions. Additionally, MODintelechy revamped the entire CRM sales process to align with and support their new technology-driven approach.

"For me, working with MOD is invaluable. They understand the bigger picture of what we needed as a business and strived to achieve our objectives through analysis and strategy. Thanks to their knowledge of our automation needs, along with their strategic team, we were able to successfully transition platforms and reach a new level of success in our nurture campaigns. I would highly recommend them to anyone who is struggling to fully automate their customer journey and measure success."
Nikki Ramirez, Director of Performance Marketing, Sedera Health
  • Sedera

The Results

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The strategic enhancements MODintelechy implemented in Sedera Health's lead lifecycle achieved impressive results, showcasing the effectiveness of our tailored approach.

  • 56% Increase in Lead-to-Close Rate
  • 65% Decrease in AVG Days to First Contact
  • 61% Decrease in AVG Days to Enrollment
  • 20% Decrease in AVG Sales Touchpoints