Epicor

Brand Refresh and Building an In-House Creative Agency

The Story

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Epicor, a leading B2B software company, recognized the need to modernize its marketing approach to stay competitive. With the Epicor creative team based in Monterey, Mexico, there were significant communication gaps and inefficiencies in their marketing workflows. To address these challenges, MODintelechy was brought in to execute a comprehensive brand refresh, uncover opportunities for improvement, and establish sustainable marketing processes.

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The Work

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Rebuilding for the Future

MODintelechy began by conducting an in-depth analysis of Epicor’s internal creative agency. We identified pain points, including misaligned roles and outdated processes, which hindered the team’s effectiveness. The focus shifted from merely rebranding to rebuilding the internal team and its operations for the future.

Crafting the Perfect Team

MODintelechy envisioned and assembled a "perfect team" tailored to Epicor’s needs, utilizing best-in-class strategies and insights. Through extensive interviews and detailed analysis, we mapped out the necessary roles, workflows, and tools required to elevate the team’s performance.

Revitalizing Epicor's Identity

Once the internal agency structure was optimized, MODintelechy spearheaded the brand refresh. This involved comprehensive updates to the color palette, typography, and custom photography, along with the creation of cohesive brand guidelines. These efforts not only revitalized Epicor's visual identity but also laid the groundwork for their internal communications and marketing automation strategies.

"MODintelechy enabled Epicor to optimize the creative team in-house as well as drive the creative direction for our brand refresh in 2019. So many agencies lack the flexibility to help build internal creative teams but MOD was a true partner in helping us scale."
Lindsay Lyons, VP, Corporate Marketing, Epicor
  • Epicor

The Results

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This transformation led to a cohesive and aligned in-house creative team, a refreshed and modernized brand identity, and standardized marketing collateral that reinforced the new brand direction.​

MODintelechy’s work empowered Epicor to move forward with a stronger brand and more efficient marketing operations, positioning them for success in the evolving digital landscape.

  • Enhanced Efficacy
  • Increased Efficiency
  • Elevated Output