Epicor

MODintelechy started with research on the state of Epicor’s internal agency, identified pain points, and developed a plan to rebuild their creative team to fit the future of marketing. From there, we identified the problem was not the brand itself—it was the roles and processes that supported it. We sourced best in class and developed Epicor’s version of "the perfect team." We gathered in-depth interviews, identified key works, and ran deep a deep analysis on the model of the team to identify what would be needed to take it to the next level.

At the completion of the internal agency offering, we rolled our sleeves up and began moving the branding forward with an overall refresh. We delivered color palette studies, typography, improved custom photography, and cohesive brand guidelines to protect it all. This project was the catalyst for the company’s internal communications catalogue and marketing automation templates. Our goal was to differentiate Epicor from traditional B2B companies—in both its brand and how it operates.