Redefining Real Estate Marketing
We know a thing or two about real estate, and we’ve got the case studies to prove it. From industry accolades to 100%-unit sales and leases, we’ve harnessed a branding philosophy for real estate that captures, engages, and converts. Our formula is simple: Data-driven, target-market-centric campaigns with a strong emphasis on experiential creative. We’re dismantling the old ways of marketing real estate in Central Texas in favor of an approach that considers what a brand really needs—and every opportunity is different.
As an entirely new hospitality concept, Natiivo cleverly combines ownership with amenities—offering fully-furnished units for the full spectrum of buyers. With design and strategy expertise and an intimate knowledge of the brand’s launch city, MODintelechy became the ideal marketing partner for the Austin real estate company. What began as a localized marketing effort grew into broader messaging and branding touchpoints—from tagline to color palette. After 300 inquiries and 50+ press mentions in the first week, Natiivo earned the GDusa Website Award for their innovation in the space.
The Grove, one of Austin’s vibrant mixed-use communities, began work with MODintelechy to create a more centralized message and visual identity system to separate themselves from the rest of the Austin real estate market. After some thematic development and alignment, everything in-market now reflects The Grove’s unified brand identity for greater cross-channel campaign consistency and recognition. In the interest of maintaining a collaborative relationship, we remain partners with The Grove on the continued release of campaign and brand materials.
5th & West
As a prominent real estate development firm, Riverside Resources has many of Austin's most notable commercial and residential properties under its belt. Along with one of the city's most well-known real estate brokerage firms, Moreland Properties, Riverside Resources looked to MODintelechy to help them market their latest project—a downtown residential high rise named Fifth & West, poised to be Austin's fifth-tallest building. Our work garnered 7,000+ monthly unique website visitors before winning the GDusa Website Award and selling out its residency.
Four Seasons Residences
The Four Seasons Residences Austin provides luxury downtown living with upscale amenities and stunning views of the surrounding city, but needed some help selling out their remaining units. They tapped MODintelechy to develop a fully-realized event concept—including corresponding event marketing collateral that aligned with the brand’s prestige. The results? 100% units sold, increased brand awareness, and standardization of localized messaging.
After earning the exclusive right to purchase and revitalize a 4.4-acre piece of commercial and residential land, the Block 1 team approached MODintelechy to help create an impactful brand for the new development. From developing a new name and visual identity to the campaigns that tie it all together—The Northshore had a successful launch into the marketplace with increased brand awareness and 100% capacity in leasing property’s 44 penthouse units.
Chupik Properties, a prominent Austin luxury homebuilder, envisioned cultivating a Scandinavian- inspired luxury townhome community in Austin’s famed Westlake Hills neighborhood. In need of a brand that accurately represented the soon-to-be high-design residences, they looked no further than MODintelechy for help in executing their vision. After a successful brand redesign and website refresh, sales and digital engagement skyrocketed and resulted in a full capacity, sold-out luxury community.
Nestled at the crossroads of Austin's eclectic East Side and vibrant downtown, a plot of land was purchased and cleared to make way for a hip and high-end residential real estate development. Spearheaded by Momark Development and marketed by prominent local real estate brokerage Moreland Properties, there was only one element missing from the complex scheme: A brand identity and content platform. MODintelechy was tasked with creating a distinctive visual identity—including naming, brand development, collateral, renderings and website design and development that accurately captured the upscale urban feel of the project. Goal accomplished.