Indeed, the world's leading job search platform, attracts over 100 million unique visitors each month and operates in more than 50 countries and 26 languages. Facing the challenge of engaging global audiences for high-profile events such as the Staffing Executive Summit and Indeed Explore roadshows, Indeed turned to MODintelechy. The goal was to design microsite portals that would drive attendance and enhance user experience across diverse regions.
Indeed
Global Event Marketing Program Development
The
Capabilities
The
Work
To align with Indeed's global brand while catering to local markets, MODintelechy crafted a creative strategy that integrated the brand’s core identity with the unique characteristics of each event city. This approach ensured a consistent yet locally relevant design, featuring a user-centric layout designed to maximize registrations through clear, engaging content presentation.
To streamline event management, MODintelechy developed a robust system allowing Indeed’s web team to easily update event details and maintain microsite functionality. We implemented a fully automated process for registration and related communications using Marketo, which optimized user interactions and reduced administrative overhead.
The
Results
MODintelechy’s strategic development of Indeed’s event microsites across 20+ global cities led to significant improvements in user experience and event engagement: