CoreLogic

Tech Stack Optimization for a Global Data-Enabled Solutions Provider

The Story

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CoreLogic, a global leader in property information and data-driven solutions, was grappling with an escalating challenge: their technology stack was becoming overly complex and inefficient. As they acquired new companies, they inherited various data systems and marketing technologies, which resulted in operational bottlenecks, wasted resources, and a fragmented strategy. Seeking expert guidance to streamline and optimize their tech infrastructure, CoreLogic turned to MODintelechy for support.

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The Work

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Optimizing the Tech Stack

MODintelechy stepped in to provide a comprehensive audit of CoreLogic’s tech stack. We examined every aspect, from system overlaps and expiration dates to stakeholder feedback and internal documentation. The goal was to identify inefficiencies, redundancies, and opportunities for optimization. MODintelechy recommended a strategic plan for organization, consolidation, and the elimination of unnecessary tools and processes.

Driving Seamless Operations

After completing the audit, CoreLogic entrusted MODintelechy with the next phase: enhancing their web presence, integrating CRM systems, developing new marketing playbooks, and creating a unified dashboard to provide full visibility across all platforms. The focus was on building a closed-loop system that would enable seamless operations and drive measurable results.

"The MODintelechy team was a true partner during my time at CoreLogic. We had a long list of ambitious goals and the talented team at MOD helped us scale our efforts in marketing automation and campaign architecture. I can’t wait to work with them again!"
Paul Jackson, Director of Marketing at CoreLogic

The Results

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CoreLogic now operates with a more efficient, aligned, and future-ready tech stack, positioning them to continue their leadership in the data solutions industry.

  • $90,000 in annual savings realized through tech stack consolidation and optimization
  • 3 new web forms with progressive profiling to enhance lead capture and UX
  • Integrated Eloqua and WordPress forms and created custom campaign library
  • Implemented Google Tag Manager and Google Analytics to optimize tracking
  • Developed dashboard templates for real-time visibility across systems