Growing Your Business With Marketing Automation

By / Data + Analytics, Marketing, Technology

What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot more nuance to it than that. Our very own Scott Thomas recently addressed this topic in a webinar titled Turn Tire-Kickers Into Buyers With Marketing Automation with Paul Garcia, Director of Supplier Marketing at 360Connect. Below is a recap of some of our presentation.

Imagine a world where you and your employees eliminate any and all repetitive tasks from your sales and marketing processes that are necessary but are not typically unique.

How much time, effort, and energy would you save?

Could your effectiveness increase?

Would you save a lot more money?

You can get the answer to these questions if you take the time to learn about marketing automation. Using Marketing Automation tools can fundamentally change your business for the better and help it grow.

What is Marketing Automation?

Marketing Automation is the implementation of technology to automate repetitive marketing tasks. There are multiple channels and mediums marketing automation can be used for including:

  • Social Media
  • Email
  • Landing Page
  • Website

So how can marketing automation help grow your business? To start, simply implementing a form of marketing automation can lead to a 451 percent increase in qualified leads. Companies are always looking for efficient ways to grow and gain leads, and that is what marketing automation can offer.

Growing Your Business with Marketing Automation

Growing a business is not easy. It takes time, energy, and resources. Many business people do not have the time to manually complete every marketing task promptly no matter how hard they try. At the same time, employees are trying to meet separate deadlines and gain leads. It’s exhausting work, but it doesn’t have to be.

With marketing automation growing your business is easier than ever. Instead of wasting your time, energy, and resources on the same repetitive task, marketing automation performs the tasks for you. Whether using paid or free software, marketing automation allows you to finish the race faster, and without the hurdles of tedious work.


A primary pain point for many suppliers is managing and following up with new leads.  Most experts agree that it takes speed and multiple follow-ups to turn a prospect into a new customer.  With a small staff already busy, how do you accomplish this?

Using marketing automation tools allows suppliers to create a follow-up strategy. It helps them build a brand, respond instantly, and follow up frequently enough to win business at a high rate. Let’s discuss some of the key benefits of automation.

The Four Benefits of Marketing Automation for Suppliers

1. Time-Saving

Marketing automation can help your business save valuable time. For example, marketing automation for social media is estimated to save people more than 6 hours per week. Monitoring various campaigns on multiple platforms is mentally and physically draining for employees. Marketing automation tools do the work for them.

2. Valid Reporting

Human error is natural, but it can be avoided, especially in high stake parts of your business. Data reporting is vital to every company’s success. A number off on the monthly report could cause unneeded worry, and a number missed can be damaging altogether.

Marketing automation tools can collect, report, and analyze data. It can also use this information to generate valuable insights for future campaigns.

3. Enhanced Customer Experience

Have you ever missed a lead? It happens to the best of us, but there’s no denying it leaves a sour taste in the prospect’s mouth. With supplier marketing automation, you can design and execute an amazing customer experience by timing the delivery of high-quality relevant information for every customer 100% of the time without relying on your sales team to do everything, and even ensure your customer review process is perfect.

Supplier marketing automation provides a better customer experience by automatically sending out emails (if set up by the business to do so). Automated welcome letters, newsletters, and social posts keep the lead engaged and in the loop. Never let a lead slip away, and grow your business with marketing automation tools.

4. Efficiency

Adding automation to your sales and marketing process can bring amazing efficiencies.  Your salespeople can spend time developing personal relationships with new customers and less time putting together the same templated emails.  Emails can be carefully crafted to build your brand and educate the buyer. This allows buyers to come in with fewer questions about your products and services, saving valuable time for your sales staff.

Efficiency = Profitability 

By increasing efficiency, your business will save time and resources and gain profitability over time.

“There is nothing so useless as doing efficiently that which should not be done at all.”

-Peter Drucker

Keep reading here. And if you are ready to connect, drop us a line!

Written by / Data + Analytics, Marketing, Technology


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