MODintelechy began by analyzing Dell Premier's existing marketing communications to gain insights into customer behavior, segmentation, and the challenges associated with online quote conversions. This in-depth review enabled them to identify key areas for improvement.

With MODintelechy’s findings in hand, a lead nurturing program was designed and implemented focused on refreshing and automating existing communications. The program utilized Eloqua and custom data objects to craft personalized emails, reminding customers of their expiring quotes. Each email provided clear instructions on how to purchase or resave their quotes, ensuring a seamless experience.

To maintain consistency with Dell's brand standards, MODintelechy ensured that all Premier communications were aligned with their established guidelines. The program was initially launched in the United States, followed by a successful expansion to six additional countries: Australia, France, Germany, Ireland, the United Kingdom, and Canada.