Leveraging Dell’s brand guidelines, MODintelechy developed a cohesive visual identity for CX Connect, adaptable across various business units and internal programs. By incorporating color schemes, stylized photography, distinct identifiers, and custom graphics, MODintelechy simplified and clarified the complexity of the initiative. To ensure lasting impact, we introduced animated characters representing different stakeholder groups, visually highlighting the people-centric nature of the transformation and providing consistent communication across Dell’s initiatives.

MODintelechy created visual tools to demystify the intricate technologies underpinning CX Connect. These simplifications were essential for introducing new platforms and integrations that would drive the initiative. We also developed educational materials to ensure stakeholders understood how these technologies would enhance their ability to deliver personalized, scalable marketing efforts.

As CX Connect rolled out, MODintelechy drilled down into the specific roles and responsibilities of each stakeholder, and provided targeted materials that showcased how CX Connect would directly benefit them...from customer journey mapping to understanding the impact of their contributions. This approach ensured that every team member was aligned with the program's goals and equipped to thrive in the new marketing landscape.