The Story The Work The Results
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Exclusive Resorts

Global Marketing Campaign Development for Private Luxury Vacation Club

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The Story The Work The Results
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The Story
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The
Story

Exclusive Resorts is much more than just a luxury vacation club. Their portfolio includes over 400 exquisite private residences across the globe, providing members with privileged access to the world’s most spectacular travel experiences. Members also enjoy the convenience of having each of their getaways meticulously planned by a team of Vacation Ambassadors.

To elevate their brand and reach a broader audience, Exclusive Resorts needed a creative agency capable of developing and executing an extensive global marketing campaign. MODintelechy was chosen as their agency of record, tasked with creating a robust strategy that would resonate on both global and hyperlocal levels, across a wide range of mediums.

Capabilities

go to market icon Go To Market
Global Campaign Development
Lead Generation
Automated Lead Nurture
technology icon Technology
Messaging Platform Creation
Marketing Automation
Industry:  Luxury Travel and Hospitality
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The
Work

To craft a cohesive global campaign, MODintelechy developed a versatile overarching theme: “Create Your Next Remember When.” This campaign emphasized the importance of family togetherness and creating lasting memories, encouraging members to relax, unplug, and reconnect. This theme became the foundation for all creative development, messaging, and go-to-market (GTM) initiatives.

Cohesive Brand Messaging arrow

MODintelechy standardized all collateral materials to ensure a consistent look, voice, and message across all platforms. The “Create Your Next Remember When” campaign acted as a turning point for a comprehensive rebrand.

Digital Transformation arrow

Based on historical data, MODintelechy enhanced the corporate website with vacation slideshows, member interviews, and launched an automated lead nurture program. An interactive quiz was also developed to drive customer engagement and increase brand awareness.

Hyperlocal Targeting arrow

MODintelechy launched a hyperlocal marketing initiative, strategically geo-targeting markets that best fit the target demographic, allowing us to focus efforts where they would be most effective.

Content Optimization arrow

MODintelechy made strategic improvements to the web hub housing content for the brand's quarterly publication, CURATED, boosting functionality and member responsiveness. Additionally, we actively developed content for an online organic and paid search initiative to drive targeted traffic and generate leads.

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The
Results

As MODintelechy rolled out the global and hyperlocal marketing campaigns for Exclusive Resorts, the outcomes underscored the effectiveness of the strategic approach, setting a strong foundation for future marketing efforts.

Result Stat Image
Increased Engagement
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Improved Website UX/UI Design
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Standardization of Corporate Messaging