Indeed

Global Event Marketing Program Development

The Story
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The
Story

Indeed, the world's leading job search platform, attracts over 100 million unique visitors each month and operates in more than 50 countries and 26 languages. Facing the challenge of engaging global audiences for high-profile events such as the Staffing Executive Summit and Indeed Explore roadshows, Indeed turned to MODintelechy. The goal was to design microsite portals that would drive attendance and enhance user experience across diverse regions.

Capabilities

go to market icon Go To Market
Campaign Development
technology icon Technology
MarTech Activation
creative icon Creative
Microsite Design & Development
Industry:  Job Search and Recruitment Platform
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The
Work

 
Phase 1: Unified Creative Strategy arrow

To align with Indeed's global brand while catering to local markets, MODintelechy crafted a creative strategy that integrated the brand’s core identity with the unique characteristics of each event city. This approach ensured a consistent yet locally relevant design, featuring a user-centric layout designed to maximize registrations through clear, engaging content presentation.

Phase 2: Advanced Automation arrow

To streamline event management, MODintelechy developed a robust system allowing Indeed’s web team to easily update event details and maintain microsite functionality. We implemented a fully automated process for registration and related communications using Marketo, which optimized user interactions and reduced administrative overhead.

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The
Results

MODintelechy’s strategic development of Indeed’s event microsites across 20+ global cities led to significant improvements in user experience and event engagement:

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Enhanced Web User Experience
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Exceeded Event Attendance Goals
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Boosted Brand Awareness