The Story The Work The Results
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Lenovo – APOS Resource Center

Powering Global Renewals with a Unified, Account-Based Digital Experience

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The Story The Work The Results
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Contact
The Story
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The
Story

With over 55 million client system serial numbers expiring annually and a network of 40,000 Channel Partner accounts, Lenovo needed a centralized digital experience to simplify and scale hardware renewals. MODintelechy helped bring the APOS Resource Center to life: an intuitive, multi-language portal built for Lenovo’s channel community. The platform unified global stakeholders, automated communications, and drove frictionless, account-based transactions, resulting in significant year-over-year revenue growth and a streamlined customer experience.

Capabilities

go to market icon Go To Market
B2B CX Strategy
Digital Strategy
Internal Communications
Marketing & Sales Alignment
Partner Enablement
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Brand Guidelines
Content Development
Positioning & Messaging
Web Design & Development
Video Design & Production
transformation icon Transformation
Change Management
Digital Transformation
Industry:  Computer Hardware and Technology
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The
Work

 

A Partner Digital Hub Built for Scale arrow
MODintelechy partnered with Lenovo to design and develop the APOS Resource Center, transforming hundreds of static assets into a dynamic digital experience. The site, localized in 14 languages, supports 800 Internal Sales reps, 40,000 Channel Partner accounts, and 400,000 End Customers across 22 countries. MOD defined the visual identity, established scalable UX/UI design, and prioritized clarity and enablement for diverse user groups.
Frictionless, Account-Based Experience arrow
By shifting from a transactional to an account-based approach, Lenovo consolidated disparate renewal notifications into unified monthly alerts. This change aligned hardware renewals across Personal Computing, Server, and Storage units, reducing complexity for customers and channel partners alike. An AI-powered chat and configurable dashboards allowed real-time collaboration and visibility among Lenovo, Tier 1 and Tier 2 partners, and customers.
Automation and Enablement Through AI arrow
Lenovo’s Smarter Renewals platform leveraged AI to rapidly generate multilingual content, accelerating go-to-market timelines from months to days. Self-serve video training and dynamic quoting further empowered users, while the development of a unified data model prototype set the stage for cross-business consistency and insights.
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“The Lenovo Smarter Renewals program considered every detail. From efficient data organization and an intuitive user interface to aligning stakeholders for future customer conversations, the improvements significantly elevate the end customer experience. Notably, the new monthly consolidation emails highlight upcoming expirations across all product groupings, a substantial improvement over previous versions. We are excited about the future developments, as this updated program is set to transform our management of Lenovo renewals.”
author
Lenovo Channel Partner
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The
Results

By modernizing the renewals experience with a unified platform, intelligent automation, and global enablement tools, Lenovo achieved significant growth and operational efficiency gains
48%
year-over-year revenue growth
50%
reduction in Channel Partner onboarding time
4,300
Communications scaled to 4,300 indirect contacts in 14+ languages
40,000
Alignment of 800 sales reps and 40,000 partners across 22 countries
Result Stat Image
Elevated customer experience with simplified, personalized renewal journeys