01 _
The
Story
SAP, a global leader in enterprise software, sought to transition from a channel-driven and campaign-based marketing model to a solutions-focused, centralized, and customer-centric approach, while adopting a more modern and best-in-class technology stack. To achieve this, SAP partnered with MODintelechy to lay the groundwork for this transformative new model. The initiative spanned departments, technologies, platforms, and data integrations, culminating in a strategic roadmap for building a scalable, best-in-class marketing operation.