Dassault Systemes – SOLIDWORKS

Cloud Adoption Campaign for Enhanced Engineer Experience

The Story
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The
Story

Dassault Systemes - SOLIDWORKS, a leader in the CAD design sector, faced a significant challenge: transitioning its extensive user base from traditional desktop licenses to a cloud-based subscription model. This strategic shift aimed to harness the scalability, flexibility, and collaboration opportunities that modern designers and engineers demand. However, the transition was met with resistance from end-users, concerns about data security, and dependencies on Value Added Resellers (VARs). SOLIDWORKS recognized that addressing these challenges head-on was crucial for the success of their cloud transformation. This is where MODintelechy came in to assist with driving adoption.

Capabilities

go to market icon Go To Market
Adoption Campaign
Messaging Strategy
Sales & Marketing Alignment
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Creative Services
Content Development
Microsite Design & Development
Industry:  Design & Engineering Software
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The
Work

To address these challenges, Dassault Systemes - SOLIDWORKS and MODintelechy launched the "Addressing the Elephant in the Room" campaign. This initiative focused on user personas to address their concerns and instill trust.
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MODintelechy crafted unique user experiences tailored to resonate with diverse personas. By understanding the specific needs and pain points of different user segments, they were able to deliver personalized content that spoke directly to each group's concerns and aspirations.
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User communities were empowered to leverage peer insights and support. By fostering a sense of community, users could share their experiences, offer advice, and support each other through the transition. This approach not only built trust but also created a network of advocates for the cloud model.
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Continuous improvement was driven by user feedback and input from Value Added Resellers (VARs). Robust feedback mechanisms were established, including surveys and focus groups, to gather insights from users. This feedback was then used to refine and enhance the cloud adoption process, ensuring that user concerns were addressed promptly and effectively.
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The campaign also featured a new knowledge-center microsite to guide users through the activation and adoption process of cloud services. This microsite served as a bridge between high-level marketing content and user-accessible documentation, providing a comprehensive resource for users at every stage of their cloud journey.
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The
Results

The 'Addressing the Elephant in the Room' campaign is set to transform user interactions with Dassault Systemes – SOLIDWORKS’ cloud services, establishing a new benchmark for adoption and engagement in the CAD industry. Expected outcomes include:
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Increased Adoption: A significant number of users are anticipated to transition to the cloud model, driven by personalized content and targeted messaging.
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Enhanced User Engagement: The microsite and dynamic content are expected to lead to higher engagement rates, with users actively participating in webinars, tutorials, and feedback sessions.
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Positive Feedback: Continuous feedback loops and community-building efforts are likely to result in positive user sentiment and increased trust in the cloud transition.
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Strengthened Market Position: Dassault Systemes – SOLIDWORKS is expected to maintain its leadership position in the CAD design sector, effectively countering competitive pressures.