Sedera Health, a non-profit healthcare organization, sought to build on their early success and enter a phase of accelerated growth. They engaged MODintelechy to develop and implement lead nurture campaigns, CRM strategies, sales processes, and marketing automation enhancements necessary for scaling their operations effectively.
Go To Market
Technology
Data
Given the inherent demand for Sedera's unique healthcare solution, MODintelechy crafted a sophisticated strategy to engage leads throughout their customer journey. Our creative and integrated marketing teams designed an intuitive, automated marketing and sales funnel that leveraged data and technology to drive scalable growth.
MODintelechy established a new lead scoring and automation model that enabled Sedera to categorize prospective customers into actionable segments, while automatically moving leads into different streams at the right time. This foundational work helped tailor optimization tactics and improved overall funnel efficiency.
To enhance engagement, MODintelechy developed customized email nurture campaigns, landing pages, and dynamic lead forms strategically placed at various stages of the customer journey. Salesforce Marketing Cloud was implemented to consolidate data, with dashboards created to track customer origins and interactions. Additionally, MODintelechy revamped the entire CRM sales process to align with and support their new technology-driven approach.
The strategic enhancements MODintelechy implemented in Sedera Health's lead lifecycle achieved impressive results, showcasing the effectiveness of our tailored approach.
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