SailPoint

Web optimization and marketing consulting for identity management firm

The Story

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SailPoint, the leading identity and access management provider, reached out to MODintelechy to improve their overall website efficiency and achieve higher conversion goals.

SailPoint Logo
SailPoint Featured Image Left
SailPoint Featured Image Right 1

The Work

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We began by identifying and prioritizing SailPoint’s web optimization needs. After assessing paid and organic search efforts, including keyword and competitive analysis, we developed a strategy for improving the organic search rankings. Using Google Analytics, we then determined gaps and successes among low-and high-performing web pages and conducted iterative testing to achieve a better conversion rate. This determined our high-level content strategy for SEO and paid search to increase search engine rankings, CTR from search engines, and the conversion rate upon site arrival.The creative team enhanced the user journey by creating a more direct route to content with improved copy including relevant keywords and phrases, optimized page architecture, clarified calls-to-action, and UX/UI design improvements for the SailPoint blog and various landing pages. We restructured the resource library to organize collateral by topic and relevancy to make information more readily accessible and searchable on the website. Strategic content modifications also improved AdWords program performance and utilized dedicated PPC landing pages to increase SailPoint’s relevancy score.Our marketing automation team is continuing A/B testing  to improve the conversion rate on PPC landing pages. We also introduced a sticky pop-up element using dynamic JavaScript and CSS to decrease site abandonment and increase demo requests on every web page.

"We restructured the resource library to organize collateral by topic and relevancy to make information more readily accessible and searchable on the website."

The Results

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We continue to analyze site data and identify opportunities for further optimization to increase conversion and overall user experience.

  • Increased Organic Conversion Rate
  • Improved AdWords Quality Score
  • Optimized User Experience