Web optimization and marketing consulting for identity management firmby MODintelechy
SailPoint, the leading identity and access management provider, reached out to MODintelechy to improve their overall website efficiency and achieve higher conversion goals.
We began by identifying and prioritizing SailPoint’s web optimization needs. After assessing paid and organic search efforts, including keyword and competitive analysis, we developed a strategy for improving the organic search rankings. Using Google Analytics, we then determined gaps and successes among low-and high-performing web pages and conducted iterative testing to achieve a better conversion rate. This determined our high-level content strategy for SEO and paid search to increase search engine rankings, CTR from search engines, and the conversion rate upon site arrival.
Our marketing automation team is continuing A/B testing to improve the conversion rate on PPC landing pages.
We continue to analyze site data and identify opportunities for further optimization to increase conversion and overall user experience.
- Increased Organic Conversion Rate
- Improved AdWords Quality Score
- Optimized User Experience