MODintelechy’s first step was to address gaps in Dell’s existing data infrastructure. Collaborating closely with APOS Sales Division leaders, we gained a deep understanding of their sales processes and pinpointed key opportunities for growth.

MODintelechy developed a robust, multi-channel content strategy, integrating email, direct mail, and online marketing to ensure every customer received the right message at the right time. To enhance precision, MODintelechy segmented audiences based on customer status, language, and other key factors, creating 120 distinct content combinations.

After successfully executing the program and deploying it globally, our focus shifted to automation. MODintelechy developed a renewals data engine with custom learned-logic that actively scores and ranks databases, accounts, and contacts over time to determine the most likely to convert to ensure we’re reaching the right contact, at the right time.

MODintelechy partnered with Dell to streamline the process, scaling the program across the globe and identifying further upsell, cross-sell, and refresh opportunities to exceed revenue targets.