When MODintelechy partnered with Flex, they faced a dual challenge: reclaim the top spot in search rankings and reimagine their lead pipeline in preparation for a shift towards new industries. After experiencing a dip in search visibility due to aggressive competition, Flex needed a comprehensive strategy to regain and maintain their position while aligning with their evolving business goals. MODintelechy embraced this challenge with a strategic approach.
Go To Market
Technology
Data
Flex pinpointed critical capabilities and industries to target for increased awareness and lead generation. MODintelechy collaborated with their team to refine search terms, curate a dynamic list of negative keywords, and optimize messaging—all while maintaining Flex’s distinct brand voice and enhancing calls to action.
In the awareness phase, MODintelechy’s strategy delivered a 70%+ search share, propelling Flex to the #1 paid position during this crucial stage. This success set the foundation for the next phase of the campaign.
Shifting focus to conversion efficiency, MODintelechy targeted Flex’s highest-priority audiences. The results were significant: a 16% increase in conversion rates, a 26% reduction in cost per conversion, and more than double the average daily budget utilization.
While regaining the #1 search result for their space was a welcomed boost during the awareness stage, MODintelechy enabled Flex to have the tools and understanding to maintain that position. This sustainable solution comes with increased engagement across the board—from impressions and click-thru rate to an overall increase in demand from their target audience.
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