MODintelechy began by uncovering what makes SFE truly unique through comprehensive discovery efforts, including stakeholder interviews, student surveys, and alignment of brand values. We identified key differentiators: SFE’s "Chef-led, chef-run" philosophy under the leadership of Chef and CEO Monty Staggs, their pioneering introduction of food trucks to schools, and the innovative use of a mobile ordering app. These insights informed our core messaging: "Innovation Baked In" and "Taste the Difference."

MODintelechy then crafted a refreshed visual identity that emphasized SFE’s distinctive qualities. The new brand aesthetic featured vibrant imagery, organic patterns, modern typography, and concise, impactful copywriting. We revitalized SFE’s proposals, created a comprehensive digital marketing kit, and developed a brand guide to ensure consistency across all sales and marketing collateral, empowering the sales team to effectively tell SFE’s story.