By Jenni WaggonerStrategy

Demand Generation: Full of Leads with Nowhere to Go

01 _ “We want them, and we want them now!” This is the approach most companies have towards gaining new leads. When people feel a slump in the market, or…

By Jenni WaggonerStrategy

Leading with Empathy: Tips for Unifying Teams and Nurturing Leads

As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the…

By Jenni WaggonerTechnology

Spring (or Summer) Cleaning Your Marketing Automation System

My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we…