Spring (or Summer) Cleaning Your Marketing Automation System

Written by Jenni Waggoner / Data + Analytics

My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we both know, my Grammie’s annual ritual was equipping me with marketing automation system maintenance best practices. What can I say, the woman was ahead of…

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