Written by Adrian Olvera / Data + Analytics, Marketing, Strategy, Technology
As 2020 approaches, the changing dynamics between agencies and brands has never been clearer. Brands are increasingly challenged to get more value from their agency—both from strategic consulting and actual branding execution—meaning the agencies positioned to succeed are multi-faceted able to deliver creative marketing services and data-driven solutions. The most effective partnerships are born from…
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Written by Brian Purkiss / Technology
A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose both valuable customer data and customer loyalty. Lost business during website repairs alone adds up, averaging more than $15 million a year. It’s critical to take…
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Written by Josh May / Data + Analytics, Strategy, Technology
SEO and Google have had a long history together. Companies have been trying to rank in the number one position since Google released their algorithm in 1998. After years of trial and error, we now know the steps it takes to rank on the first page. No, Google has never released an explicit guide a…
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Written by Adrian Olvera / Data + Analytics, Marketing, Technology
Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric on the next shiny new thing; it can be overwhelming to determine which platforms are useful and how they add value to your organization. Since…
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Written by Scott Barrus / Data + Analytics, Marketing, Technology
So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…
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Written by MODintelechy / Data + Analytics, Technology
Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it. Marketing itself started as a very local experience dating back to the earliest word-of-mouth…
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Written by Brian Purkiss / Technology
Everyone who has browsed the internet has left a website because it loads slowly. Even if continuing to dig through search results takes more cumulative time than simply waiting for the original site to load, users will still back out and find an alternative website rather than wait. A slow website will drastically cut its…
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Written by MODintelechy / Strategy, Technology
Wondering what differentiates a web application from a website, or stuck between which one is right for your business? Our knowledgeable Senior WordPress Developer shares her insights. As a web developer, I am asked a lot of questions from business owners who are thinking of adding a website to their marketing initiatives. One business owner…
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Written by MODintelechy / Technology
Oh, how far we have come since last year’s CES. At this year’s Consumer Electronic Show, which wrapped up on Saturday, mega companies like Dell and LG revealed their latest and greatest technology which is sure to shape trends for the upcoming year and beyond. While many debuts were made, I’ve rounded up my top…
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Written by MODintelechy / Studio Culture, Technology
As a modern marketing agency, our team has always prided ourselves on offering a vast range of creative services that allow our incredible clients to achieve their goals. Something else we’re proud of? Always looking toward the future and staying ahead of the curve. If you know us, you know we’ve never been the old…
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