Agency Group Thread: What Does a Cookieless Future Mean to You?

By MODintelechy / Leadership Roundtable, Strategy, Technology

Digital marketers have been feasting on third-party cookies for many, many years. And the cookie jar was bottomless—nourishing campaign frameworks, business models, and the entire internet ecosystem. But what happens when those cookies go away? Well, that’s what the Agency Group Thread is for. Dig in (or scroll down) for a little glimpse into their…

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TSIA World ENVISION 2023: Insights, Takeaways, & Client Awards

By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology

Another year, another TSIA World ENVISION conference in Las Vegas —where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring revenue. The theme this year was “Silo Busting to Drive Profits & Growth”—tailored to address the four major consequences of silos, present…

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Agency Group Thread: What Does Digital Transformation Mean to You?

By MODintelechy / Leadership Roundtable, Strategy, Technology

We hear a lot about “digital transformation” in our industry. Removing friction from buying experiences, implementing customer-centric technologies, embracing a more digital-first approach—but no two transformation efforts look the same. And the same goes for what digital transformation means. It’s a mindset shift, technology puzzle, and business model makeover all in one. So, with that in mind, we asked some members…

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The Art of the Win-Back Email Campaign

By Cal Cavness / Customer Success, Marketing, Sales Enablement, Strategy, Technology

In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure—losing customers is inevitable, but it is equally essential to have a well-crafted win-back email campaign to re-engage with those who have previously utilized your products and/or services. Win-back email campaigns are a vital customer retention strategy aimed at…

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Forrester B2B NA 2023 Recap: Customer-Obsessed Growth Engine + Lifecycle Revenue Marketing + Customer Value Realization

By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology

We attended the Forrester B2B North America Summit 2023 this month, and needed a place to organize all of the knowledge we gathered along the way. So, here we are—paying it forward with some of our favorite insights from the week. The goal of this conference was to provide guidance to B2B sales, marketing, and…

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Mapping

Channel Partner Enablement Through the Lens of Strategy, Technology, and Transformation

By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology

At MODintelechy, we categorize our capabilities into three buckets—strategy, technology, and transformation. Is there overlap amongst these three buckets? Yes, and by design. We like to think of it more as synergy, as there are very few silos within effective ecosystems. A transformation effort will impact technology, technology implementations will impact strategy, and so on…

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TSIA World INTERACT 2023 Recap: Growth, Renewals, & Tiger Tails

By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology

Another year, another TSIA World conference in Orlando—where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring revenue. For those lucky enough to attend, the wealth of knowledge was invaluable. For those that weren’t, you’re in luck—because I jotted down some of…

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Account Intelligence

Leveraging Account Intelligence to Drive Marketing, Sales, and Customer Success Outcomes

By Cal Cavness / Data + Analytics, Marketing, Sales Enablement, Strategy, Technology

When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of? Reaching our customers. Or more specifically, the person behind the customer. As the practice of gathering and analyzing data to provide actionable insights, account intelligence…

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MODintelechy Joins TSIA as a Consulting Alliance Partner

By MODintelechy / Agency Culture, Sales Enablement, Technology

MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in their Customer Growth and Renewal Practice. The Customer Growth and Renewal research practice focuses on company revenue growth and provides association members with industry-validated research…

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Meta’s Solution to a Cookie-less Future

By Calen Bacy / Marketing, Technology

Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually contain at least two pieces of information – a site name and unique user ID – but they may also capture other details such as…

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Common Website Design & User Experience Myths  

By Josh May / Data + Analytics, Technology

The internet has completely changed the way we think about business. It’s gone from an opportunity to the norm to a consistent deficiency for companies across all industries. As technology advances and more people spend their time browsing online, so do the expectations for brands to constantly evolve—no matter the size of their organization. So…

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Make Martech Matter: Change the Human Software First

By Scott Thomas / Data + Analytics, Marketing, Technology

The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is nothing short of awesome. But as large enterprise brands search for growth hacks and increased efficiency through automation, we’d like to remind you that one…

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Growing Your Business With Marketing Automation

By Maria Orozova / Data + Analytics, Marketing, Technology

What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot more nuance to it than that. Our very own Scott Thomas recently addressed this topic in a webinar titled Turn Tire-Kickers Into Buyers With Marketing…

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MODcast Episode 5 – The Opposite is Always True: The Future of Venture Capital with Mike Millard

By MODintelechy / Podcast, Technology

In this episode, MODintelechy Co-Founder and CEO Scott Thomas speaks with Mike Millard, Operating Partner at Ecliptic Capital, about the exciting world of Venture Capital, disruptive innovation, and his trailblazing passion project – Pitch-a-Kid.

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Recalibrating for 2021: Marketing Goals to Make an Impact

By Gayle Crawford / Technology

As a marketer, you know that without carefully crafted, quantifiable goals to meet the unique needs of your organization, you could waste time—and budget. Trying to rationalize your spending without clear thought to support achieving returns will leave you and your team spinning your wheels until they burn out. You know that you are working…

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Why Your Channel Program Needs PRM (Partner Relationship Management)

By Cal Cavness / Data + Analytics, Marketing, Sales Enablement, Strategy, Technology

What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and maintain these channel partner relationships, partner relationship management (PRM) utilizes strategies and software that help companies execute new marketing ideas, reach new customers, and scale quickly. Creating…

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MODcast Episode 4 – Selling the Vision: Achieving Internal Alignment for Embracing MarTech with Maxine Eiland

By moddeveloper / Data + Analytics, Podcast, Technology

MODintelechy Co-founder and CEO, Scott Thomas, spoke with Maxine Eiland, Sr. Director Digital Marketing and Web at SailPoint Technologies, on her insights on MarTech buy-in and the importance of data-informed strategy, experience as a female leader in the tech industry, and the cultural value of falcons in Abu Dhabi. MODcast Episode 4 – Selling the…

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How to Reap the Benefits of Partnership Marketing

By Mike Nink / Data + Analytics, Marketing, Technology

Every brand knows the feeling. At some point, you realize you’ve only been buying a widget or a content series, and what you actually want is a partner. You want your agency to up the ante from the one-off project or iterative task work that you hired them for to providing brand-level strategic advisement. The…

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MODcast Episode 3 – Crafting a Narrative with Martech with Annalisa Church

By Lauren Henderson / Data + Analytics, Podcast, Technology

Welcome to the third episode of MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. We sit down with Senior Director of Marketing Technology at Akamai Technologies, Annalisa…

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How to Respond to a 1-Star Review on Google

By Josh May / Data + Analytics, Marketing, Technology

Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read reviews before visiting a business Product page visitors who read online reviews converted at a 58% higher rate That’s massive. Digital trust has tangible value….

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