By Jessica LoweryCreative, Strategy, Technology

Why Custom Web Design & Development Is More Beneficial Than Cookie-Cutter Templates

The difference between generic email and website templates and custom design and development is similar to the difference between store-bought cake mix and baking from scratch. A box of cake…

By Jessica LoweryTechnology

Forecasting the Web Development Climate

01 _ The Heat Wave of AI AI is the latest, most prominent and exciting new technology on the scene, and it’s already being integrated into our daily lives. AI…

By Tech TeamTechnology

Why Auditing Your MarTech Stack is Crucial for Success

In today’s fast-paced digital landscape, marketing technology and operations organizations must stay ahead of the curve to remain competitive. One of the most effective ways to ensure your MarTech stack…

By Lauren StokesCreative, Strategy, Technology

The Secret to Omni-channel Success: A Guide to Atomic Content

01 _ The Rise of Omni-channel No longer just a dream, the pressure to deliver seamless, personalized omni-channel experiences across the customer journey has permeated nearly every marketing organization. Advancements…

By Cal CavnessEnablement, Strategy, Technology

Channel Partner Enablement Through the Lens of Strategy, Technology, and Transformation

At MODintelechy, we categorize our capabilities into three buckets—strategy, technology, and transformation. Is there overlap amongst these three buckets? Yes, and by design. We like to think of it more…

Leveraging Account Intelligence to Drive Marketing, Sales, and Customer Success Outcomes

When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of?…

By Amanda CardonaTechnology

What to Expect When You’re Expecting… a CDP

Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations—from connecting disparate data sources and creating a unified view of customers…

By Josh MayCreative, Technology

Common Website Design & User Experience Myths  

The internet has completely changed the way we think about business. It’s gone from an opportunity to the norm to a consistent deficiency for companies across all industries. As technology…

By Scott ThomasStrategy, Technology

Make Martech Matter: Change the Human Software First

The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is…

By Maria OrozovaStrategy, Technology

Growing Your Business With Marketing Automation

What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot…

By Cal CavnessStrategy, Technology

Why Your Channel Program Needs PRM (Partner Relationship Management)

01 _ What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and…

How to Respond to a 1-Star Review on Google

Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read…

By Brian PurkissStrategy, Technology

WordPress Security Checklist: How to Keep from Being Hacked

A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose…

By Adrian OlveraStrategy, Technology

3 Reasons to Leverage Customer Data Platforms

Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric…

By Scott BarrusStrategy, Technology

Revving up Your Marketing Automation Platform

So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in…

By Jenni WaggonerTechnology

Spring (or Summer) Cleaning Your Marketing Automation System

My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we…