SORT BLOGS
Why Custom Web Design & Development Is More Beneficial Than Cookie-Cutter Templates
The difference between generic email and website templates and custom design and development is similar to the difference between store-bought cake mix and baking from scratch. A box of cake…
Forecasting the Web Development Climate
01 _ The Heat Wave of AI AI is the latest, most prominent and exciting new technology on the scene, and it’s already being integrated into our daily lives. AI…
Why Auditing Your MarTech Stack is Crucial for Success
In today’s fast-paced digital landscape, marketing technology and operations organizations must stay ahead of the curve to remain competitive. One of the most effective ways to ensure your MarTech stack…
The Secret to Omni-channel Success: A Guide to Atomic Content
01 _ The Rise of Omni-channel No longer just a dream, the pressure to deliver seamless, personalized omni-channel experiences across the customer journey has permeated nearly every marketing organization. Advancements…
Channel Partner Enablement Through the Lens of Strategy, Technology, and Transformation
At MODintelechy, we categorize our capabilities into three buckets—strategy, technology, and transformation. Is there overlap amongst these three buckets? Yes, and by design. We like to think of it more…
Leveraging Account Intelligence to Drive Marketing, Sales, and Customer Success Outcomes
When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of?…
What to Expect When You’re Expecting… a CDP
Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations—from connecting disparate data sources and creating a unified view of customers…
Common Website Design & User Experience Myths
The internet has completely changed the way we think about business. It’s gone from an opportunity to the norm to a consistent deficiency for companies across all industries. As technology…
Make Martech Matter: Change the Human Software First
The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is…
Growing Your Business With Marketing Automation
What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot…
Why Your Channel Program Needs PRM (Partner Relationship Management)
01 _ What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and…
How to Respond to a 1-Star Review on Google
Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read…
WordPress Security Checklist: How to Keep from Being Hacked
A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose…
3 Reasons to Leverage Customer Data Platforms
Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric…
Revving up Your Marketing Automation Platform
So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in…
Spring (or Summer) Cleaning Your Marketing Automation System
My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we…