The Hidden Value Of Creative: How To Pitch Where Others Pass
By MODintelechy / Blog, Design, Marketing, Strategy
Every creative agency wants to work on the next eye-catching, brake-slamming billboard. Wait, let me try that again—every creative agency wants to work on the next eye-catching, thumb-stopping Instagram ad. Either way, our understanding of creative services tends to be boxed into one line of thinking. From marketing collateral and social assets to rebranded websites…
When It Comes To Brand Presence, Take Your Own Advice
By MODintelechy / Design, Marketing
As marketers, we know the importance of having a strong brand presence—to stand out from the competition, get recognized by customers and reinforce your mission. It’s something that we tell our clients on a daily basis. But as agencies try to sell robust brand and content strategies to their clients, when’s the last time they…
Meet our Creative Director: From Inspiration to Go-To Karaoke Songs
By MODintelechy / Agency Culture, Design
With two decades of creative experience under her belt, there’s not an industry our Creative Director, Joanna Brown, hasn’t impacted — nor a brief she hasn’t brought to life. Cutting her teeth with some big-time agencies led her to work with some big-time brands: J.P. Morgan, Chase, Unilever (Dove, Hellmann’s, Magnum) and Google to name…
The Hidden Power of Creative
By Adrian Olvera / Agency Culture, Design, Marketing
As a creative, I’m happy to say that, what was once an afterthought, is now considered critical for in-market success—design. Growth of online and mobile tools have enabled the consumer to seize control of the brand relationship, telling brands when, where, and how they want to engage. Because of this, more brands have realized the…
3 Benefits of Hiring a Marketing Agency and Where to Start
By Josh May / Agency Culture, Data + Analytics, Design, Marketing, Strategy
3 Benefits of Hiring a Marketing Agency The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…
Sketching to Improve Your Daily Workflow
By Autumn Hutchins / Design, Marketing
If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate better ideas, communicate them more effectively, work faster, and even change the way you think. I became a visual thinker when working on illustration projects,…
#Mood: Mood Boards as Design Tools
By MODintelechy / Design
As designers, it can be difficult to put a particular emotion or idea into words when we think a particular shade of green or font family would do it justice. So, we make a mood board—a simple graphic tool which allows me to experiment with design elements and make my vision, reality. Simply put, mood…
UX at a Glance
By MODintelechy / Data + Analytics, Design
What exactly is user experience design? Our savvy UX/UI expert Lynn Vuong steps in to explain the basics. A commonly misunderstood practice, even within the design world, user experience design (or UX) is defined as the process of enhancing user satisfaction by improving a site’s accessibility while leading the user through a journey of discovery. Don…
Jessica Hische & The Austin Initiative for Graphic Awesomeness
By MODintelechy / Design
“Freelance means no pants.” At least that’s Jessica Hische’s take on working as a freelance designer, and with clients like Starbucks, Wes Anderson, Tiffany & Co., Target and The New York Times all lusting after her perfected style of lettering and typography, I’d say that no-pants method is working just fine for her. MOD Art…
Be a Part of MOD’s Exciting New Release
By MODintelechy / Design
The MOD Studio‘s sister company, MODpaper, is releasing an exciting new product and YOU can play a part in developing it! We’re excited to announce that MODpaper will be designing an exclusive line of high-end, luxury stationery. Ultimately, we want to create something that you will love, that’s why we created this brief survey…
Single or Taken, MOD Has You Covered For Valentine's Day
By MODintelechy / Design
So, you’re single this Valentine’s Day. Things could be worse. Just think, spending Valentine’s alone means YOU get to pick what to watch in the Netflix queue, YOU get all of the champagne to yourself and YOU can listen to this mopey singles playlist we made with zero judgment. Enjoy! Play Our ‘Time for the…
Pantone’s Radiant Color of the Year 2014
By MODintelechy / Design
Well Emerald, it’s been fun but it’s high time you get to stepping. Pantone has announced their 2014 Color of the Year and it’s none other than Radiant Orchid. According to Pantone: “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a…
The Design Files – Designing for Digital
By Bianca Krause / Design, Technology
We’re currently in the midst of an unprecedented and unremitting technology boom, which has us spending more time online and on more devices than ever before. For companies, this means that establishing a digital presence has moved from being an encouraged addition to an all out necessity. The design process for a digital format requires…
Meet Malary
By MODintelechy / Design
Our Creative team is growing yet again! Allow us to introduce Malary Lee, The MOD Studio’s newest graphic designer. Malary hails from America’s Heartland but she’s made herself right at home in good ol’ Austin, Texas. Get to know more about Ms. Malary! What inspired you to pursue a career in graphic design? I’ve always…
Good Things DO Come in Threes
By MODintelechy / Design
Nothing spices up a Monday like opening the mail to find THREE American Graphic Design Awards. We’re always proud of the hard work our team puts into each project and being recognized for the end result is the icing on the cake! Check out the {award winning} designs below! 1. BrainJuice – Bottle Packaging &…
What’s Your Type?
By Bianca Krause / Design
Asking me to pick my favorite font would be like asking a parent which kid they love more. There are certainly fonts I prefer more than others but I would never be able to choose just one to save from a burning building. In more or less words: I LOVE fonts. Typography is what got…
The All New 'Merica
By MODintelechy / Design, Marketing
Last week, American Airlines announced a change four decades in the making– a new logo along with a completely transformed fleet. Tom Horton, AA Chairman & CEO spoke about the changes in an email, “Our changes on the outside reflect how we’re evolving on the inside. Our new logo and the refreshed exterior of our…
Congratulations Emerald, You've Won!
By Maria Orozova / Design
The official color of 2013 is making its debut. After seeing the bold colors and patterns previewed for the spring in everything from fashion to home goods, it’s certainly no surprise that such a rich hue would become the must-have for the rest of the year. I can’t wait to add some of the fabulous…
Anniversary Teapot
By MODintelechy / Design
For their 50th anniversary, Crate & Barrel announces a collection of exclusive teapots to be released each month of 2013. Each month’s teapot has been designed by one of their 12 “must-know” artists. Although the teapots are a little pricey ($200 each), we love their style!
Owls on the Wall
By MODintelechy / Agency Culture, Design
If all my previous posts didn’t give you a hint, I kind of love owls. It’s not really something I can explain, they’re just weirdly adorable. So of course when I came across a make your own owl calendar I was stoked! Although you could probably grab photos from around the web and create your…