Revenue Enablement: Aligning to the Customer Experience

By Cal Cavness / Strategy

Introduction In May 2021, top research and advisory firm Gartner made a striking prediction — 75% of the highest growth companies in the world will be moving away from sales enablement and toward a revenue enablement model by 2025. This anticipated shift comes in response to fast-changing global buying and selling processes, trends, and consumer…

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Scaling your Sales Efforts with Renewals Automation 

By Erik Merle / Marketing, Strategy

Unless you’re Michael Scott from the hit TV series “The Office,” you know it’s cheaper to keep an existing customer rather than signing up a new one. But cost isn’t the only factor, as customer expectations in the digital age are rapidly changing. Add in the COVID-19 crisis, and the pace of this change has only accelerated—forcing…

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Demand Generation: Full of Leads with Nowhere to Go

By Jenni Waggoner / Marketing, Strategy

“We want them, and we want them now!”  This is the approach most companies have towards gaining new leads. When people feel a slump in the market, or feel ready to grow, they gain a proverbial itch for immediate change. The problem isn’t just, “How can you find new leads?” but also, “What should you…

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Long-Tail Renewals Strategy

By Scott Thomas / Marketing, Strategy

Starting around 2014, a new trend emerged and disrupted the way we think about customer acquisition—subscription marketing. Or for those that believe in the permanent demand behind the trend, an entire “subscription economy” was born. While this was not an entirely new concept, it has recently taken off with a new level of urgency—particularly in the tech…

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Data + Design: The Perfect Marriage

By MODintelechy / Marketing, Strategy

Data and design have come together over the past decade in a marriage we couldn’t have forecasted. Some say they rushed into it, some say they’ll never last—but we believe they’ll live happily ever after. Because together, data and design have revolutionized how we market to customers. It’s something that has been on our minds…

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Why Your Channel Program Needs PRM (Partner Relationship Management)

By Cal Cavness / Data + Analytics, Marketing, Strategy, Technology

What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and maintain these channel partner relationships, partner relationship management (PRM) utilizes strategies and software that help companies execute new marketing ideas, reach new customers, and scale quickly. Creating…

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Leading with Empathy: Tips for Unifying Teams and Nurturing Leads

By Jenni Waggoner / Data + Analytics, Marketing, Strategy, Technology

As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the world a more exciting place to be but is essential for professional growth and success. For a self-professed lifelong learner, attending the SiriusDecisions Summit was…

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WFH: Lessons Learned and Tips to Take Forward

By Adrian Olvera / Agency Culture, Strategy

We’re now about two months into the ‘Rapid Remote’ WFH movement, and while some of us may be living our best lives, others may be feeling one step away from becoming Michael Douglas in Falling Down. While I’m hoping we’re closer to the fourth quarter than half-time, I’m calling this our WFH Mid-Point Check-In just…

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MODcast Episode 1 – Brian Peters on What to Outsource and Working Remote Whatever the Circumstance

By Scott Thomas / Podcast, Strategy

Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Brian Peters, CEO of Bucket List Events, talks protecting the spirit of momentous occasions and the marketing decisions…

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Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback

By Maria Orozova / Agency Culture, Marketing, Strategy

As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…

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3 Benefits of Hiring a Marketing Agency and Where to Start

By Josh May / Agency Culture, Data + Analytics, Design, Marketing, Strategy

3 Benefits of Hiring a Marketing Agency   The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…

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WordPress Security Checklist: How to Keep from Being Hacked

By Brian Purkiss / Strategy, Technology

A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose both valuable customer data and customer loyalty. Lost business during website repairs alone adds up, averaging more than $15 million a year. It’s critical to take…

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Why You Should Foster Client (and Customer) Relationships with Data and Authenticity

By Scott Thomas / Data + Analytics, Marketing, Strategy

When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…

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5 Steps to a Successful Business Merger

By Maria Orozova / Agency Culture, Strategy

I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two small businesses—they can prove rewarding and profitable. If you’re considering a merger for your small business, the five steps I outline below will show you…

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MODintelechy: Making a Marked Impact

By Maria Orozova / Marketing, Strategy

Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…

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Your Writing Says More Than You Think

By MODintelechy / Marketing, Strategy

Emojis does not a message make… Copywriting is a hugely important {and often dismissed} area in which businesses employ almost daily use. Whether it’s content for a promotional piece or a simple blog post, the style and structure in which you articulate your message not only defines the way in which your reader will interpret…

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