The Power of Partnership: Why We Don’t Have “Clients”

By Maria Orozova / Agency Culture, Strategy

The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts are necessary and something everyone expects in business, there’s a lot more that comes up when seeing a project to completion—and that’s where true partnership…

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Agency Life And The Self-Fulfilling Prophecy Of Stress

By Maria Orozova / Agency Culture

Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It never really ends. The deadlines are shorter, the turns are quicker, and at any given moment, an agency-specific bundle of variables can be stacked against…

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MODintelechy Joins TSIA as a Consulting Alliance Partner

By MODintelechy / Agency Culture, Technology

MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in their Customer Growth and Renewal Practice. The Customer Growth and Renewal research practice focuses on company revenue growth and provides association members with industry-validated research…

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Maria Orozova Joins Forbes Agency Council

By MODintelechy / Agency Culture, Marketing

Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Maria was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include…

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ABJ’s 2022 Women in Business Award Winner

By MODintelechy / Agency Culture, Marketing

Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)—which has a specific emphasis on career advancement, present company success, business leadership, and community involvement. Top influential female professionals across Central…

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The Best of Forrester’s B2B Summit North America 2022

By Cal Cavness / Agency Culture, Marketing

After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event.  I’m not going to lie; I was looking forward to this summit!  Not just to immerse myself in the current state of B2B marketing and sales, but to get back to a sense of…

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MODintelechy x Austin Design Week: An Interactive Panel on the Future of Design

By MODintelechy / Agency Culture, Marketing

We were honored to collaborate with Austin Design Week this month in sharing the future of design with those in our local community! We kicked off the organization’s week of discussions, tours and more at our HQ in Austin, Texas with a panel surrounding a data-driven outlook on the future of design.   As the…

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5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova

By Maria Orozova / Agency Culture, Marketing

Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in our DNA. Embedded in this, is the belief that you become what you think about the most, the thoughts and ideas you fill your mind…

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Meet our Creative Director: From Inspiration to Go-To Karaoke Songs

By MODintelechy / Agency Culture, Design

With two decades of creative experience under her belt, there’s not an industry our Creative Director, Joanna Brown, hasn’t impacted — nor a brief she hasn’t brought to life. Cutting her teeth with some big-time agencies led her to work with some big-time brands: J.P. Morgan, Chase, Unilever (Dove, Hellmann’s, Magnum) and Google to name…

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Mastering Empathy, Inclusiveness, and Cultural Cognizance: 
Take-Aways from SXSW 2021

By Christina Sarich / Agency Culture, Marketing

As a creative, visionary, and bibliophile, this year’s South by Southwest Festival represented a curated stream-of-consciousness I could happily sink my teeth into. Although the in-person, multi-dimensional relationships that can be developed in a non-virtual SXSW experience were missed, the online presentations offered solid fodder for the curious, culturally cognizant denizen of an increasingly global…

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The Hidden Power of Creative

By Adrian Olvera / Agency Culture, Design, Marketing

As a creative, I’m happy to say that, what was once an afterthought, is now considered critical for in-market success—design. Growth of online and mobile tools have enabled the consumer to seize control of the brand relationship, telling brands when, where, and how they want to engage. Because of this, more brands have realized the…

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What to Outsource and Working Remote Whatever the Circumstance

By Scott Thomas / Agency Culture, Data + Analytics, Marketing, Technology

Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…

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WFH: Lessons Learned and Tips to Take Forward

By Adrian Olvera / Agency Culture, Strategy

We’re now about two months into the ‘Rapid Remote’ WFH movement, and while some of us may be living our best lives, others may be feeling one step away from becoming Michael Douglas in Falling Down. While I’m hoping we’re closer to the fourth quarter than half-time, I’m calling this our WFH Mid-Point Check-In just…

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Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback

By Maria Orozova / Agency Culture, Marketing, Strategy

As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…

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Five Tips for Working Parents, Working from Home

By MODintelechy / Agency Culture

The recent shelter-in-place order has caused us to move much of our daily life from the public space into our homes. Many of us at MODintelechy have little ones, if that’s your family too, there’s been the added challenge of transitioning to home-school in a matter of days. So, we’ve put together some tips to…

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Award-Winning Partnership: MODintelechy-Exclusive Resorts HSMAI Award

By Maria Orozova / Agency Culture

Last year, as part of our broad catalog of work with Exclusive Resorts, we redeveloped a now award-winning nurture email program. Our teams designed the extensive, 26-email program from its strategic outline to its creative execution, and we couldn’t be more proud of the outcome. This led us to attend the HSMAI Adrian Awards Gala…

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3 Benefits of Hiring a Marketing Agency and Where to Start

By Josh May / Agency Culture, Data + Analytics, Design, Marketing, Strategy

3 Benefits of Hiring a Marketing Agency   The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…

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Making Moves, Making History: Our Next Agency Office

By Maria Orozova / Agency Culture

If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that. It’s the design touches we’ll be incorporating into our new office. Yes, you read that right—WE’RE MOVING! Thanks to our continued client partnerships, we’ve grown…

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WFH: Setting Yourself Up for Success

By Stefanie Rubenfield / Agency Culture

While I’ll be honest and say that hanging out with my cats is easily one of my favorite reasons to work from home once a week, there are many (arguably more important) that make it the best decision for my productivity. Some companies believe that working outside the office creates too much opportunity for distraction…

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5 Tips to Prepare Yourself to Be a Successful Entrepreneur

By Maria Orozova / Agency Culture, Marketing

There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…

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