TSIA World ENVISION 2023: Insights, Takeaways, & Client Awards
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
Another year, another TSIA World ENVISION conference in Las Vegas —where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring revenue. The theme this year was “Silo Busting to Drive Profits & Growth”—tailored to address the four major consequences of silos, present…
The Art of the Win-Back Email Campaign
By Cal Cavness / Customer Success, Marketing, Sales Enablement, Strategy, Technology
In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure—losing customers is inevitable, but it is equally essential to have a well-crafted win-back email campaign to re-engage with those who have previously utilized your products and/or services. Win-back email campaigns are a vital customer retention strategy aimed at…
Sales and Customer Success: Is It the Chicken or the Egg?
By Cal Cavness / Customer Success, Marketing, Sales Enablement, Strategy
When it comes to a healthy dynamic between Sales and Customer Success teams in achieving customer revenue goals, an age-old adage comes to mind: Is it the chicken or the egg? Meaning—what comes first? Who supports who? And which is more important? As you might have gathered from the old saying, the answer is a complicated…
Forrester B2B NA 2023 Recap: Customer-Obsessed Growth Engine + Lifecycle Revenue Marketing + Customer Value Realization
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
We attended the Forrester B2B North America Summit 2023 this month, and needed a place to organize all of the knowledge we gathered along the way. So, here we are—paying it forward with some of our favorite insights from the week. The goal of this conference was to provide guidance to B2B sales, marketing, and…
Channel Partner Enablement Through the Lens of Strategy, Technology, and Transformation
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
At MODintelechy, we categorize our capabilities into three buckets—strategy, technology, and transformation. Is there overlap amongst these three buckets? Yes, and by design. We like to think of it more as synergy, as there are very few silos within effective ecosystems. A transformation effort will impact technology, technology implementations will impact strategy, and so on…
TSIA World INTERACT 2023 Recap: Growth, Renewals, & Tiger Tails
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
Another year, another TSIA World conference in Orlando—where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring revenue. For those lucky enough to attend, the wealth of knowledge was invaluable. For those that weren’t, you’re in luck—because I jotted down some of…
Why You Should Embrace The Customer Journey—And How To Begin
By Maria Orozova / Marketing, Sales Enablement, Strategy
We’ve come a long way since the days of broad, singular marketing campaigns, where you’d spend months tinkering on a “catch-all” concept designed to capture as much of your audience as possible. Looking back, we really were boxed in. But with the rise of digital marketing, we can now create personalized experiences that cater to…
Leveraging Account Intelligence to Drive Marketing, Sales, and Customer Success Outcomes
By Cal Cavness / Data + Analytics, Marketing, Sales Enablement, Strategy, Technology
When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of? Reaching our customers. Or more specifically, the person behind the customer. As the practice of gathering and analyzing data to provide actionable insights, account intelligence…
Expansion Selling: Strategies, Tactics, and Tacos
By Cal Cavness / Marketing, Sales Enablement, Strategy
This morning, I returned to my favorite place for breakfast. I ordered my standard bacon, egg, and cheese taco (look, we love our tacos in Austin). The cashier asked if I wanted to add avocado. An extra dollar…why not? She then asked if I wanted an iced coffee. I could use a morning pick-me-up…sure! And for just…
The Hidden Value Of Creative: How To Pitch Where Others Pass
By MODintelechy / Blog, Design, Marketing, Strategy
Every creative agency wants to work on the next eye-catching, brake-slamming billboard. Wait, let me try that again—every creative agency wants to work on the next eye-catching, thumb-stopping Instagram ad. Either way, our understanding of creative services tends to be boxed into one line of thinking. From marketing collateral and social assets to rebranded websites…
Expansion Revenue: The Opportunity is Right Under Your Nose
By Cal Cavness / Marketing, Sales Enablement, Strategy
Have you ever looked at a revenue goal and thought wow, that’s a little aggressive. Or better yet, have you ever looked at one and thought aggressive isn’t even a word that does this goal justice. When it comes to global organizations on the inevitable path toward growth, revenue is the only way to get…
When It Comes To Brand Presence, Take Your Own Advice
By MODintelechy / Design, Marketing
As marketers, we know the importance of having a strong brand presence—to stand out from the competition, get recognized by customers and reinforce your mission. It’s something that we tell our clients on a daily basis. But as agencies try to sell robust brand and content strategies to their clients, when’s the last time they…
The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’
By Maria Orozova / Agency Culture, Marketing
During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how we engage with clients, solve their problems, and use design to impact their business. From there, my first full-service creative marketing firm was born. My…
Maria Orozova Joins Forbes Agency Council
By MODintelechy / Agency Culture, Marketing
Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Maria was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include…
ABJ’s 2022 Women in Business Award Winner
By MODintelechy / Agency Culture, Marketing
Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)—which has a specific emphasis on career advancement, present company success, business leadership, and community involvement. Top influential female professionals across Central…
Google Analytics 4: The Time is Now
By Calen Bacy / Data + Analytics, Marketing
Say Goodbye to Universal Analytics Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the fall of 2012. The tool provides basic statistics and analytical data used for search engine optimization and marketing purposes. Needless to say, UA plays a vital…
The Best of Forrester’s B2B Summit North America 2022
By Cal Cavness / Agency Culture, Marketing
After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event. I’m not going to lie; I was looking forward to this summit! Not just to immerse myself in the current state of B2B marketing and sales, but to get back to a sense of…
Meta’s Solution to a Cookie-less Future
By Calen Bacy / Marketing, Technology
Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually contain at least two pieces of information – a site name and unique user ID – but they may also capture other details such as…
What to Expect When You’re Expecting… a CDP
By Amanda Cardona / Marketing
Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations—from connecting disparate data sources and creating a unified view of customers to tracking brand engagement and unlocking opportunities to activate impactful omnichannel journeys. But here’s the thing: Your return on investment is only as good as your…
Scaling your Sales Efforts with Renewals Automation
By Erik Merle / Marketing, Sales Enablement, Strategy
Unless you’re Michael Scott from the hit TV series “The Office,” you know it’s cheaper to keep an existing customer rather than signing up a new one. But cost isn’t the only factor, as customer expectations in the digital age are rapidly changing. Add in the COVID-19 crisis, and the pace of this change has only accelerated—forcing…