Written by Adrian Olvera / Data + Analytics, Marketing, Strategy, Technology
As 2020 approaches, the changing dynamics between agencies and brands has never been clearer. Brands are increasingly challenged to get more value from their agency—both from strategic consulting and actual branding execution—meaning the agencies positioned to succeed are multi-faceted able to deliver creative marketing services and data-driven solutions. The most effective partnerships are born from…
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Written by Maria Orozova / Marketing, Strategy
Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of your company. So, when I was planning my son’s birthday recently and reaching out to businesses for everything from party favors to balloons, I was…
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Written by Stefanie Rubenfield / Marketing, Studio Culture
While I’ll be honest and say that hanging out with my cats is easily one of my favorite reasons to work from home once a week, there are many (arguably more important) that make it the best decision for my productivity. Some companies believe that working outside the office creates too much opportunity for distraction…
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Written by Josh May / Marketing, Studio Culture
SXSW x Austin, TX SXSW 2019 is officially over. Austin’s 10-day festival brings hundreds of thousands of people together to share ideas on creativity, innovation, and education. That, and for some really great concerts. Though we don’t yet know this year’s numbers, SXSW 2018 featured 4,967 speakers, 2,057 music acts, and 139 films and created…
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We could go on, or take a work break.
TAKE A LOOK AT OUR PORTFOLIO
Written by Maria Orozova / Marketing
There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…
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Written by Scott Thomas / Data + Analytics, Marketing, Strategy
When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…
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Written by Maria Orozova / Marketing, Strategy, Studio Culture
I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two small businesses—they can prove rewarding and profitable. If you’re considering a merger for your small business, the five steps I outline below will show you…
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Written by MODintelechy / Marketing, Strategy, Studio Culture
We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…
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Written by Adrian Olvera / Data + Analytics, Marketing, Technology
Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric on the next shiny new thing; it can be overwhelming to determine which platforms are useful and how they add value to your organization. Since…
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Written by Scott Barrus / Data + Analytics, Marketing, Technology
So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…
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