Written by MODintelechy / Marketing, Strategy, Studio Culture
We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…
Written by Adrian Olvera / Data + Analytics, Marketing, Technology
Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric on the next shiny new thing; it can be overwhelming to determine which platforms are useful and how they add value to your organization. Since…
Written by Scott Barrus / Data + Analytics, Marketing, Technology
So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…
Written by Maria Orozova / Marketing
Last month, I had the honor of speaking to the International Association of Business Communicators (IABC) during their February professional development luncheon, where I delivered the presentation, #LoveisBlind. Appropriately titled (V’s Day is in February, get it?), my presentation centered around creating fan love for your brand via social media. We had a laugh or…
Written by MODintelechy / Marketing
Ahh, social media. Nearly everyone uses it, but is it always on point? Our content and social media guru Lauren shares her insights on the importance of social media for brand awareness and her sources of inspiration. How does social media build a company’s brand? Today, we are more attached to our smart phones than ever…
Written by MODintelechy / Marketing
Your brand’s name is the first thing your audience learns about your business, so it is imperative that it leaves a lasting impression. Unfortunately, choosing a name that both captures the essence of your company and differentiates it from competitors is easier said than done. If you are starting the process of establishing your brand’s…
Written by MODintelechy / Marketing
First a finalist for Austin Under 40… Then an honoree on Austin Way’s The List… And now Maria has been nominated for the Austin Business Journal’s annual Profiles in Power awards! Those named to this list of Profiles in Power are influential females in the Austin area who either own their own successful business or…
Written by MODintelechy / Marketing
When I tell people I work at a marketing agency, I’m always asked, “Is it anything like the show Mad Men?” No, we don’t start our mornings with a stiff drink. No, male chauvinism doesn’t run rampant throughout the office. Thankfully, agency life has come a long way in the past 50 years. However, with…
Written by MODintelechy / Marketing, Studio Culture
Disclaimer: The MOD Studio is not associated with any political party affiliation, national, state, local or otherwise. We do, however, wholeheartedly endorse the practices of researching and selecting candidates based on the issues most important to you and exercising your right to rock the vote. A few weeks ago, the Dallas Morning News approached MOD…
Written by MODintelechy / Marketing
Here at MOD, we’ve always got something exciting up our sleeve. This time, we’re pleased to announce that we’re in cahoots with real estate giant Moreland Properties strategizing on a series of print and digital marketing campaigns for Downtown’s newest high-rise, Fifth & West Residences. What’s poised to be Austin’s fifth-tallest building is already generating…