Why You Should Foster Client (and Customer) Relationships with Data and Authenticity

Written by Scott Thomas / Data + Analytics, Marketing, Strategy

When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…

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