Long-Tail Renewals Strategy
By Scott Thomas / Marketing, Sales Enablement, Strategy
Starting around 2014, a new trend emerged and disrupted the way we think about customer acquisition—subscription marketing. Or for those that believe in the permanent demand behind the trend, an entire “subscription economy” was born. While this was not an entirely new concept, it has recently taken off with a new level of urgency—particularly in the tech…
Make Martech Matter: Change the Human Software First
By Scott Thomas / Data + Analytics, Marketing, Technology
The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is nothing short of awesome. But as large enterprise brands search for growth hacks and increased efficiency through automation, we’d like to remind you that one…
MODcast Episode 2 – Finding the Werewolf: Data-Driven Storytelling with Lindsay Lyons
By Scott Thomas / Marketing, Podcast, Technology
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Today, we hear from our client and friend, Lindsay Lyons, VP of Corporate Marketing at Epicor Software, on…
What to Outsource and Working Remote Whatever the Circumstance
By Scott Thomas / Agency Culture, Data + Analytics, Marketing, Technology
Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…
MODcast Episode 1 – Brian Peters on What to Outsource and Working Remote Whatever the Circumstance
By Scott Thomas / Podcast, Strategy
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Brian Peters, CEO of Bucket List Events, talks protecting the spirit of momentous occasions and the marketing decisions…
Why You Should Foster Client (and Customer) Relationships with Data and Authenticity
By Scott Thomas / Data + Analytics, Marketing, Strategy
When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…