Rowing Together: How B2B Brands Can Embrace Digital Transformation
By Maria Orozova / Strategy, Technology, Uncategorized
While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change—everyone on the team rowing at the same time, in the same direction. Seems obvious, right? For the rowing team, sure. But when it comes to B2B brands embarking on their digital transformation…
The Human Problem (and Potential) of Digital Transformation
By Adrian Olvera / Uncategorized
In business today, some may be exhausted thinking about Transformation. Transforming. Always changing. Why can’t we just stand still for a moment? Some see transformation as a buzzword that has enjoyed an unnatural long life. For some, the name denotes a technology specific effort relevant to Information Technology only, but actually it is in service…