Branding Ballet Fete*ish 2012

By MODintelechy / Agency Culture, Marketing

Every year, Ballet Austin’s Fête fundraiser stands out as “Austin’s Best Black Tie” event.  This year, join us at the historic Driskill Hotel on September twenty-first as we kick-off the Golden Anniversary celebration of Ballet Austin’s The Nutcracker.  A-List business leaders and arts patrons will celebrate special evening of wide-eyed wonder, music and memories. Limited…

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Branding: Laying the foundation

By MODintelechy / Marketing

Anyone in advertising will tell you that a strong brand image is far more important than a strong product.  (hopefully you have both, but there’s unfortunately often more emphasis placed on the brand’s image than the product’s) That’s why developing and building a brand is such an arduous task sometimes.  And building that brand equity…

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