Cross Promotion or Marketing Mutualism?

By MODintelechy / Blog

“Is this an ad for headphones?” “Who’s the guy with the beard?” “Wow this is long.” “Oh it’s definitely an ad for headphones.” “Maybe speakers?” “Ohhhhhh.” This was my chain of thought as I watched the mac daddy of all cross promotion that was Jay Z’s Samsung Galaxy commercial which aired during game 5 of…

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