The Secret to Omni-channel Success: A Guide to Atomic Content
By Lauren Stokes / Marketing, Strategy
The Rise of Omni-channel No longer just a dream, the pressure to deliver seamless, personalized omni-channel experiences across the customer journey has permeated nearly every marketing organization. Advancements in technology, data and analytics capabilities have made omni-channel a reality but many companies fail to consider the need to also advance their approach to content operations…