Mastering Empathy, Inclusiveness, and Cultural Cognizance: 
Take-Aways from SXSW 2021

Written by Christina Sarich / Blog

As a creative, visionary, and bibliophile, this year’s South by Southwest Festival represented a curated stream-of-consciousness I could happily sink my teeth into. Although the in-person, multi-dimensional relationships that can be developed in a non-virtual SXSW experience were missed, the online presentations offered solid fodder for the curious, culturally cognizant denizen of an increasingly global…

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Recalibrating for 2021: Marketing Goals to Make an Impact

Written by Gayle Crawford / Blog

As a marketer, you know that without carefully crafted, quantifiable goals to meet the unique needs of your organization, you could waste time—and budget. Trying to rationalize your spending without clear thought to support achieving returns will leave you and your team spinning your wheels until they burn out. You know that you are working…

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Why Your Channel Program Needs PRM (Partner Relationship Management)

Written by Cal Cavness / Blog

What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and maintain these channel partner relationships, partner relationship management (PRM) utilizes strategies and software that help companies execute new marketing ideas, reach new customers, and scale quickly. Creating…

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The Hidden Power of Creative

Written by Adam Dudd / Blog

As a creative, I’m happy to say that, what was once an afterthought, is now considered critical for in-market success—design. Growth of online and mobile tools have enabled the consumer to seize control of the brand relationship, telling brands when, where, and how they want to engage. Because of this, more brands have realized the…

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How to Reap the Benefits of Partnership Marketing

Written by Mike Nink / Blog

Every brand knows the feeling. At some point, you realize you’ve only been buying a widget or a content series, and what you actually want is a partner. You want your agency to up the ante from the one-off project or iterative task work that you hired them for to providing brand-level strategic advisement. The…

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How to Respond to a 1-Star Review on Google

Written by Josh May / Blog

Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read reviews before visiting a business Product page visitors who read online reviews converted at a 58% higher rate That’s massive. Digital trust has tangible value….

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Leading with Empathy: Tips for Unifying Teams and Nurturing Leads

Written by Jenni Waggoner / Blog

As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the world a more exciting place to be but is essential for professional growth and success. For a self-professed lifelong learner, attending the SiriusDecisions Summit was…

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Avoiding the Cheesecake Factory Dilemma: How to Practice Lean Digital Marketing

Written by Jason Smith / Blog

In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of having too many choices. Choices for what to talk about in a job interview. Choices for what health insurance plan to select on your first…

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What to Outsource and Working Remote Whatever the Circumstance

Written by Scott Thomas / Blog

Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…

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WFH: Lessons Learned and Tips to Take Forward

Written by Adam Dudd / Blog

We’re now about two months into the ‘Rapid Remote’ WFH movement, and while some of us may be living our best lives, others may be feeling one step away from becoming Michael Douglas in Falling Down. While I’m hoping we’re closer to the fourth quarter than half-time, I’m calling this our WFH Mid-Point Check-In just…

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