Operationalizing B2B Renewals Data: Driving Growth Through Strategy and Automation
By Cal Cavness / Customer Success, Marketing, Strategy
Download the comprehensive whitepaper for a deeper dive here In B2B markets, renewals are a cornerstone of long-term success. Customer retention not only ensures recurring revenue but also creates opportunities for upselling and cross-selling, amplifying customer lifetime value. With renewals often accounting for 70-80% of revenue, developing a data-driven, proactive approach to managing them is…
The Art of the Win-Back Email Campaign
By Cal Cavness / Customer Success, Marketing, Sales Enablement, Strategy, Technology
In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure—losing customers is inevitable, but it is equally essential to have a well-crafted win-back email campaign to re-engage with those who have previously utilized your products and/or services. Win-back email campaigns are a vital customer retention strategy aimed at…
Sales and Customer Success: Is It the Chicken or the Egg?
By Cal Cavness / Customer Success, Marketing, Sales Enablement, Strategy
When it comes to a healthy dynamic between Sales and Customer Success teams in achieving customer revenue goals, an age-old adage comes to mind: Is it the chicken or the egg? Meaning—what comes first? Who supports who? And which is more important? As you might have gathered from the old saying, the answer is a complicated…