Successful Hyperlocal Marketing Enabled With These 6 Strategies

By MODintelechy / Data + Analytics, Marketing, Technology

Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it.  Marketing itself started as a very local experience dating back to the earliest word-of-mouth…

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A Slow Website Can Reduce Traffic by 53%

By Brian Purkiss / Data + Analytics, Technology

Everyone who has browsed the internet has left a website because it loads slowly.  Even if continuing to dig through search results takes more cumulative time than simply waiting for the original site to load, users will still back out and find an alternative website rather than wait. A slow website will drastically cut its…

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Web Applications vs. Websites

By MODintelechy / Data + Analytics, Technology

Wondering what differentiates a web application from a website, or stuck between which one is right for your business? Our knowledgeable Senior WordPress Developer shares her insights. As a web developer, I am asked a lot of questions from business owners who are thinking of adding a website to their marketing initiatives. One business owner…

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UX at a Glance

By MODintelechy / Data + Analytics, Design

What exactly is user experience design? Our savvy UX/UI expert Lynn Vuong steps in to explain the basics. A commonly misunderstood practice, even within the design world, user experience design (or UX) is defined as the process of enhancing user satisfaction by improving a site’s accessibility while leading the user through a journey of discovery. Don…

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