Beyonce, Her New Album and Why We’re Bowing Down
By Bianca Krause / Agency Culture
‘twas the night before the night before Christmas and all through the town, King Bey’s album was still spinning, and all were bowed down.
It’s probably fair to say that Beyonce has delivered a one-two punch of incredible marketing savvy and repeat-worthy tracks with the surprise release of her newest album. The standout track on Beyonce’s self-titled album is “Flawless” – a title which certainly encompasses King Bey’s marketing strategy. Beyonce’s team spent exactly $0 and zero time promoting her newest album, catching fans and foes alike by total surprise and selling well over $1 million copies since its mid-December release.
“I didn’t want to release my music the way I’ve done it,” Beyonce said. “I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans.”
The 14-song album crashed iTunes soon after its release and is one of the first of its kind due to its visual format. Each of the songs on the album is accompanied with a full length video. Yeah, in case you were feeling especially accomplished, Beyonce is here to remind the world she’s 100% busier than you.
Even with e-commerce giants like Target and Amazon refusing to stock physical copies of the album, Bey’s still the one smiling. In a coy, “bow down Target” move, Beyonce slyly made her way to Walmart, greeting fans and handing out $50 gift cards to help with their holiday gift purchases. So if we weren’t before (we were), we are now totally and completely bowing down. She is King after all.
Written by Bianca Krause / Agency Culture